Hi,
I was going thru the mail -after school - and was flitting the pages of Education World mag -among the mail. Tomorrow being a holyday for school -on account of Janmashtami - BirthDay of Lord Krishna -( also my father's ) - when God appeared once again in Human form (incarnation).
I chanced upon another of those adverts u see everyday -about NGOs asking for donations. The tone was direct and message mesmerised me --check if it does to u 2.
A little ,sweet girl's sketch and ......
This is 3 year old Shreya.
Her parents abandoned her and vanished.
If you turn the page,
you'll do the same"
created by Contract for a cause.
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I couldn't turn the page -- Contract Advertising's magic held me - somehow ad mad's brains are sometimes useful -when the focus shifts from Coke and Peepsi.
It is a project --Nanhi Kali - (a special project of KC Mahindra Trust) Cecil Court, 3rd floor, Near Regal Cinema, MahaKavi Bhushan Margg,
Mumbai - 400001 , INDIA
phone- 91-22-22021031, FAX - 91-22-22852441
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Through Nanhi Kali u can become the foster parent of a little girl like Shreya. By giving Rs125 a month towards her education, your "daughter" will be put in school and in fact, you will recieve regular reports about her progress including a photograph ( i can imagine the shock on my mother's face when she sees these reports!!)
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THE WRITEUP:
Yes, I _________________ would like to adopt a "Nanhi Kali" like Shreya, Enclosed is my cheque of Rs1500 (@Rs125 p.m.) in favour of KC Mahindra Education Trust for on year's education. Instead of one Nanhi Kali I would like to adopt ________ Nanhi Kalis for ____ years. Thank you.
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Contract is a branch of HTA -the leading Ad agency in India - an MNC - must admit this western concept of helping the needy is entering Indian mainstream -thru business houses also -in a magical way
What about u adopting some too?
Umesh
PS - today in the last period i was wondering that these little girls (of 3 - 10) are far better the those of high school - for one -they say "Good Morning" with great enthusiasm daily -second - they r very confident and bubbling with enthusiam - unlike many "mature" ones - who get slowed down by "conditioning" and perhaps some vain ness (only some girls I stress - but it spoils the mood) that their male classmates can be fooled -and they can manipulate their teachers (meaning me)to get other fellers punished -
The little girls -in our school r in a minority -but they boss around the boys . And skip and play and make friends with me too --very easily.
I had been "distributing" 2-3 baby goldfish to many young kids - from overgrowth of fish population in our school. A litlle girl remarked after a few days - "Sirrrr - u have become our friend in 2 days only" .
Perhaps the fish helped --I knew her for atleast 2-3 years.
I would like to be friends with more like her -- perhaps this Nanhi Kali project would help.
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