HBS Working Knowledge <[EMAIL PROTECTED]> wrote:
To: [EMAIL PROTECTED]
Date: Tue, 5 Jul 2005 14:09:10 -0400 (EDT)
From: HBS Working Knowledge <[EMAIL PROTECTED]>
Subject: Newsletter: Should You Outsource Your Marketing?
HIGHLIGHTS THIS WEEK
Should You Outsource Your Marketing?
Getting New Managers Up to Speed
Making the Cost-Migration Decision
Heskett: How Can Business Schools Be Made More Relevant?
Byrnes: Manage Paradigmatic Change
Plus: Book and Web reports
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NEW ON THE SITE
Should You Outsource Your Marketing?
http://hbswk.hbs.edu/item.jhtml?id=4883&t=marketing
Few companies own all the marketing expertise they need, especially of the left-brain, analytic variety. Professor Gail McGovern outlines the pros and cons of turning over your marketing activities to outsiders.
Getting New Managers Up to Speed
http://hbswk.hbs.edu/item.jhtml?id=4884&t=leadership
The usual employee-orient! ation process needs to be retired. In this article from Harvard Management Update, savvy companies explain how to jump-start the success of new managers. Tip: Set up meetings, use technology, and coach newcomers.
Making the Cost-Migration Decision
http://hbswk.hbs.edu/item.jhtml?id=4885&t=operations&iss=y
Executives see golden opportunities to move costs to low-labor-cost countries. But the decision making on what, how, and where to move is complex. Here is a framework for making those decisions effectively. From Supply Chain Strategy.
Heskett: How Can Business Schools Be Made More Relevant?
http://hbswk.hbs.edu/item.jhtml?id=4886&t=heskett&oid=4886&rid=-1&hid=-1&aid=-1
Are business schools overemphasizing r! esearch at the expense of practical experience in the classroom? Are they preparing graduates in useful ways for careers in management? Professor Jim Heskett asks, What do you think?
Byrnes: Manage Paradigmatic Change
http://hbswk.hbs.edu/item.jhtml?id=4887&t=dispatch
Managers who rise to run a company choose to maximize the long-run health of the company by managing fundamental, paradigmatic change, says Jonathan Byrnes.
BAKER LIBRARY SUMMARIES
BOOK REPORTS
Becoming a Strategic Leader: Your Role in Your Organization's Enduring Success
by Richard L. Hughes and Katherine Colarelli Beatty
Jossey-Bass, 2005
http://hbswk.hbs.edu/book-review.jhtml?t=strategy&id=4888
"Everyone is a leader"and now a strategic leader, too.
The Flig! ht of the Creative Class: The New Global Competition for Talent
by Richard Florida
Harper Business, 2005
http://hbswk.hbs.edu/book-review.jhtml?t=career_effectiveness&id=4889
The wealth of nations is actually in its people.
Innovation That Fits: Moving Beyond the Fads to Choose the RIGHT Innovation Strategy for Your Business
by Michael Lord, Donald deBethizy and Jeffrey Wager
Prentice Hall, 2005
http://hbswk.hbs.edu/book-review.jhtml?t=innovation&id=4890
What we learned from innovation trends during the Internet bubble.
ON THE WEB
Upcoming.org
http://hbswk.hbs.edu/web-review.jhtml?id=4880&t=career_effectiveness
A guide to conferences, written by you and me.
MOST POPULAR STORIES
Asian and American Leadership Styles: How Are They Unique?
http://hbswk.hbs.edu/item.jhtml?id=4869&t=leadership
People Power: How to Measure It
http://hbswk.hbs.edu/item.jhtml?id=4871&t=finance
Creating a Positive Professional Image
http://hbswk.hbs.edu/item.jhtml?id=4860&t=career_effectiveness
Don't Listen to "Yes"
http://hbsworkingknowledge.hbs.edu/item.jhtml?id=4833&t=leadership
The Potential Downside of Win-Win
http://hbswk.hbs.edu/item.jhtml?id=4870&t=strategy&iss=y
NEW RESEARCH AT HBS
http://hbswk.hbs.edu/new-research.jhtml
A listing of the latest research papers, publications, and cases written by Harvard Business School faculty.
BEST OF FACULTY Q&As
It's India Above China in New World Order
http://hbswk.hbs.edu/facultyQAs.jhtml?t=facultyQAs
Can India overtake China? That was the title of an influential article in Foreign Policy magazine in 2003. A Q&A with authors Yasheng Huang of MIT and Tarun Khanna of HBS.
ELSEWHERE AT HARVARD BUSINESS SCHOOL
Finance for Senior Executives
HBS Executive Education program
http://www.exed.hbs.edu/redirects/fsewk/index.html
July 10-16, 2005
Leading Product Development
HBS Executive Education program
http://www.exed.hbs.edu/redirects/lpdwk/index.html
July 11-15, 2005
Driving Corporate Performance: Aligning Scorecards, Systems, and Strategy
HBS Executive Education program
http://www.exed.hbs.edu/redirects/dcpwk/index.html
July 17-22, 2005
Making Corporate Boards More Effective
HBS Executive Education program
http://www.exed.hbs.edu/redirects/mcbwk/index.html
July 17-20, 2005
Delivering Information Services
HBS Executive Education program
http://www.exed.hbs.edu/redirects/diswk/index.html
July 24-30, 2005
Building Competitive Advantage Through Operations
HBS Executive Education program
http://www.exed.hbs.edu/redirects/bcaowk/index.html
July 31-August 5, 2005
Burning Questions: The Return to Growth
Harvard Business School Publishing Conferences
http://www.burningquestions.com
October 5-7, 2005
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