[Assam] tita kerela/entrepreneurship

[utpal borpujari]

Chandan-da: Congratulations on your successful experiment with the tita kerela. I think you must get your experience and the process published in a magazine like Prantik, and also seriously, get the process and the product patented.

And with reference to the debate on Assamese entrepreneurship, I read the following interesting items in Saturday (Aug 20)'s Assam Tribune:

Gingerly yours
It is said that opening a shop in a place like Mumbai is a very difficult proposition. More so for an Assamese youth or anybody from a region like this Northeast. But that’s exactly what a boy from Assam is doing. He is Angshu Phukan, son of Assamese film hero of yesteryears Biju Phukan.
 Angshu’s shop, situated on Linking Road, Bandra is billed Ginger, but there is no ginger or anything remotely connected to the favourite spice in his shop. It’s sans any eatables. His shop deals with dresses for both ladies and gents. What’s more, a corner of the shop will have collection! s of exquisite apparels made from handmade fine fibres of Northeast. Small wonder then that his corner has created curiosity among the concerned Mumbaiites.
 The designs of the exotic dresses will be created by Guwahati-based fashion designer Dipankar Kashyap. It’s good that the duo has come close to highlight and popularize the clothes of the Northeast in the financial and fashion capital of the country. And with hardwork, dedication and devotion the clothes are bound to go the global way too.
 With the look of the clothes, made from eri, muga, pat and other ethnic fabrics of the region, one is bound to get impressed instantly. Moreover, without any warmness whatsoever unlike the synthetic fabrics, and similar to pure cotton, these apparels sure would capture a vast market even among the elders in the long run, if not in a short time. The venture will take off this September and let’s hope that it brings about a revolution in the apparel scene making the dresses! most sought after garments in the Indian market, for the time being. Dipankar’s collections — Koina, Breezing Brahmaputra and Gay ‘O’ Gayz will be available at Ginger. It may be mentioned here that the Gay ‘O’ Gayz range of unisex clothes was unveiled in Guwahati during the recent World AIDS Day celebrations.

Designers duo
Talking of fashion, we can see that fashion mania seems to have gripped the Northeast. Several models from the region like Tora Khasgir, Dipannita Sharma, Tarun Arora and Aryan Barua have made it to the top league in the fashion capital of the country, Mumbai, regularly featuring in various shows as well as product endorsements in media, both print and electronic.
 Now it’s time for the designers to come forward. Two designers from Assam were recently selected to participate in the ‘Mega Wedding Show’ to be held at the World Trade Centre, Mumbai on August 26. They are Prasantt Ghosh and Kimberly Jones. While Guwahati-based Prasantt has carved a niche for himself in the fashion circle of the region, Kimberly, who hails from Digboi, is a relatively new face, but a promising one at that. They are among the ten new designers selected for this year’s show organized by Marwar Organization, Mumbai and will showcase their new wedding creations with those of famous designers Ritu Kumar, JJ Valaya, Sabyasachi Mukherjee, Anamika Khanna, among others. And the top models, who will set the ramp afire, are Fleaur Xavier, Tapur Chatterjee, Vidisha Pavate, Dipti Gujral, Piya Trivedi, Candice Pinto, Mugdha Godse, Megha Kavale, Sohni, Saniya, Arohi, Upen Patel, Kawaljeet, Girish, Jas Arora, Siddharth Kher, Anubhav and our own Dipannita.
 For this unique event, Prasantt and Kimberly will together present exquisite wedding a! ttires of the Northeast, especially designed with indigenous fabrics of the region like pat, muga, eri and khadi besides some handwoven cotton. All these new bride-and-groom creations have traditional ornamental motifs that are bound to attract the fashion connoisseurs and pundits of the fashion capital. Incidentally, the who’s who list of the special evening’s invitees include top achievers in different fields like Rahul Bajaj, Kumarmangalam Birla, Tina Ambani, Rekha, Jaya Bachchan, Sridevi, Anita Raj and others.
 Let’s hope, Prasantt and Kimberly make a mark in the national fashion scenario and bring laurels to the Northeast.

Mridumoloy/Simanta

- Utpal

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