And if Dave Cole isn't a high enough authority (but he is :-)), "Programmers waste enormous amounts of time thinking about, or worrying about, the speed of noncritical parts of their programs, and these attempts at efficiency actually have a strong negative impact when debugging and maintenance are considered. We should forget about small efficiencies, say about 97% of the time: premature optimization is the root of all evil."
Donald Knuth, "Structured Programming with Goto Statements". Computing Surveys 6:4 (December 1974), pp. 261–301, §1. sas