On Tue, 2009-01-13 at 18:54 -0500, Steve Totaro wrote: > I find quoting in the middle is the way to go.
I was taught a long time ago that there is a range that the market will bear for any product/service. If its too cheap there is the perception that the quality is impaired. If its too expensive they do not see the value. For each product its different, and some of what makes two otherwise identical products different is the marketing and sector they are going into. What was suggested to me at that time was roughly the 80% mark of that range, affording the most profit but not singling yourself out to only a niche customer base. Sure you will lose some of the bottom end sales, but you will generally be able to make up for it. Now the economic state alters where that range is, as do competitors, underlying technologies which get cheaper over time, and a few other things. Reevaluating where that range is, and possibly adjusting your prices accordingly are required from time to time, but it should not be something you are obsessing over unless you see sales fall off dramatically, then you have to find out if its the product/service, market saturation or the price anyway so ... :) -- Trixter http://www.0xdecafbad.com Bret McDanel pgp key: http://pgp.mit.edu:11371/pks/lookup?op=get&search=0x8AE5C721
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