Businesses RARELY are in a position to choose new Telco systems
providers. Oftentimes, that sort of decision is made by whomever leases
them the office space, or was made once back in the beginning, and
they've had no real reason to re-evaluate their service/provider. There
are, however, plenty of Telco events where the providers hawk their
wares and the installers tout their expertise.
Cold Call/Networking/Word of Mouth are decent methods of getting your
name out there as an alternative, but be prepared to run into a great
many situations in which the system or provider they have 'works well
enough' so they're not interested in changing.
shadowym wrote:
Thanks for the advice.
Maybe I should clarify what I was asking. It's not so much the how but the
what.
What are people doing to get PBX Sales/Support business. I know how to get
IT business but potential customers still see the Telco business as quite
different and are used to using separate companies for that.
What I was asking is how the traditional telco guys get new
sales/support/consulting business. With IT it's usually a combination of
cold call/networking/word of mouth. I'm hoping that Telco is the same but I
never see any telco guys at networking events so I am thinking they cold
call and advertise targeted at business owners. I'm not sure though.
-----Original Message-----
From: dave cantera [mailto:[EMAIL PROTECTED]
Sent: Tuesday, April 24, 2007 9:12 PM
To: Asterisk Users Mailing List - Non-Commercial Discussion
Subject: Re: [asterisk-users] Marketing 101
shadowym,
best thing to do is talk to a lot of consultants, coaches, and marketing
people... take the approach you do with learning open source only reverse
it... instead of reading source (internal) ask people (external)... it is a
big undertaking and the most important task you
have... marketing is a bigger task than the technical (for a tech
anyway) don't go it alone....
nothing happens without marketing (and sales)... marketing is *not*
sales...
daveC
shadowym wrote:
I have some general questions about marketing. Lot's of technical
info but I was wondering how people are getting the business to begin
with. I'm from the IT end of things but Telco is quite a bit
different. Is cold calling still the way to go or networking? General
stuff like that.
Are there any resources on the web I can search for? Any suggestions
would be appreciated.
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