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MySchool uses Asterisk to run call centre

May 3 2005

Virtual Market Place, the company that drives the MySchool system in
South Africa, has installed the open source Asterisk system to run its
call centre. The solution was installed by OpenVoice.

Adrian Sharpe, technical director of Virtual Market Place, says the
company chose to work with OpenVoice because of its experience in open
source telephony solutions. "We initially evaluated a number of
traditional PBX and VoIP solutions but found that the costs associated
with them was prohibitive for a growing call centre. Because of this
we looked at open platforms to ensure we were not locked into a single
vendor or product and chose OpenVoice."

Virtual Market Place required a telephony solution that could not only
increase its customer service levels but also give the organisation
the ability to manage peak call periods that occur as a result of
targeted marketing campaigns. "Asterisk allow various levels of IP
telephony infrastructure, from hardware to software, to interface with
each other consistently, while maintaining quality of service," says
Clayton Hayward, chief technology officer at OpenVoice. "Asterisk is
also an efficient and cost-effective platform that can be used with
inexpensive hardware and still provide high-level PBX functionality,
making it suited to most call centre environments."

"Asterisk gives us the ability to route our calls via VoIP or via
Telkom's network, as well as giving us access to greater functionality
for our environment," says Sharpe.

"For us open source is certainly the most cost effective solution
available to the call centre sector, as it provides all the rich
functionality needed as well as giving a company access to an open
platform which makes future growth and development much easier to
accomplish," says Sharpe.

Hayward says that companies are starting to understand that open
source software is a viable business channel, one that can offer them
both technical and financial advantages. "Our aim is to help
organisations understand the benefits that open source software can
have on their long term planning cycles and telecommunications plans
-- especially in light of an exploding IP Telephony market."


-- 
* Simon P. Ditner / ON-Asterisk Mailing List / http://uc.org/asterisk *

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