FatElvis2000;174198 Wrote: > > I suggest you read any book on Brand Equity by David Aaker, If you have > not done so.. If you have, well... > > Percetions (and targeting) are everything.
Actually, I have. Just to be clear the "If you have, well..." was the windup to the whole rest of the post. I didn't mean to imply (if you took it this way) that you didn't understand disruptive technologies. I'm not trying to be dismissive here, I think your position is interesting and has merit. I agree with you on branding and positioning... many other things being equal. But I have sat through way too many meetings where branding and positioning were considered the only thing, while a clearly disruptive technology was gutting the market position of the product at hand, despite millions and sometimes billions of branding equity having been invested. You may very well be right here. My crystal ball is as cloudy as anyone's. All I know is I personally love both the Transporter and SB3, and I don't self-identify as belonging to the "audiophilia" target community. I do have to agree my first reaction to Logitech acqustion was "huh? what? why them?". -- Eric Carroll Transporter-Bryston 3B SST-Paradigm Reference Studio 60 v.4 SB3-Rotel RB890-B&W Matrix 805 SB3-Pioneer VSX-49TXi-Mirage OM7+C2+R2 ------------------------------------------------------------------------ Eric Carroll's Profile: http://forums.slimdevices.com/member.php?userid=9293 View this thread: http://forums.slimdevices.com/showthread.php?t=31935 _______________________________________________ audiophiles mailing list audiophiles@lists.slimdevices.com http://lists.slimdevices.com/lists/listinfo/audiophiles
