----- Original Message -----
Sent: Tuesday, June 27, 2006 8:55
PM
Subject: Fw: [Aus-soaring] Marketing
Gliding
From the Australian Womens Weekly index
1946-1971
Aeroplane really!!!!! And I'd like to see
them sitting next to it if it was moving. Journo's and aviation never
seem to mix well.
Nescafé... no other coffee, no matter how it's made, tastes so fresh, so
friendly, so completely satisfying
May 31st, 1961; p48
Item type: advertisement
Brand/Product/Company:
Nescafé
Instant Coffee
Visual image:
A photograph of a man and woman pictured sitting outdoors,
on a field of grass, next to a small aeroplane which is stationary, and
drinking a cup of coffee. The woman wears a scarf around her hair and sips her
coffee. The man leans against the nose of the plane and smiles as he holds a
cup of coffee in both hands and gazes at the woman. Beside him, on the grass
is a thermos. There is also a photo of a tin of Nescafé Instant Coffee and
forty-three coffee beans that have been arranged in the shape of a coffee cup.
Full page.
Descriptors: Coffee,
Relaxation,
Leisure,
Outdoors,
Air transportation
----- Original Message -----
Sent: Friday, June 23, 2006 9:01 PM
Subject: [Aus-soaring] Marketing Gliding
Hi all,
In front of me on my desk I have a copy of a
full broadsheet page advertisment from the Womens Weekly
of 31/5/1961.
You know, the womens' magazine that blokes
don't read though our fathers' quarreled over the few copies of it
available in the western desert to the islands in WWII.
It is a colour picture of a Kingfisher (factory
blue) with a a trendy 60's couple (she in check slacks naturally but he
without the mandatory cigarette or pipe) drinking Nescafe in the shade
of the wing with the Nescafe bits only taking a small percentage of the
page & picture.
Do you remember how horrible that 1960's
substitute coffee tasted?
Would'nt we kill for that sort of exposure
today.
Would make a lovely "retro" cover for "the
magazine" whatever they call it these days.
Chris McDonnell
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