On Thu, Mar 18, 2010 at 9:22 AM, Matt Massie <m...@cloudera.com> wrote:
> I like the idea of Avro as a TLP.
>
> Avro has appeal to groups outside of the Hadoop community even though Hadoop
> will likely be our biggest "customer" for some time.  Our release cycle and
> decisions should be driven by this broader user community.  The fact that
> Avro is a subproject of Hadoop can imply that Avro is "Hadoop RPC" or that
> it "requires" Hadoop or that it's only useful for huge datasets.  I think
> having Avro as a separate TLP would help disabuse people of those notions.
>
> There is a lot of buzz around Hadoop now and leaving could have a negative
> effect on our visibility.  However, I think we'll have no trouble generating
> our own buzz.  We can, for example, develop strong benchmarks that show we
> beat other serialization/RPC systems in performance and announce it loudly.
> We already have a generous Apache license.  If we make Avro an easy drop-in
> replacement for other systems, we'll likely see broad adoption.  Lots of
> happy Avro consumers == buzz.

If it works well for us, I'm not worried about being able to generate buzz.

-ryan

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