----- Forwarded Message ----
From: Toys R Us 
Sent: Thursday, September 13, 2007 7:39:18 AM
Subject: A Child Safety Message from Toys"R"Us, Inc Chairman and Chief 
Executive Officer


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September 12, 2007
Dear Valued Guest,
As a father of five children, I understand the concerns parents have about 
product safety. And, as the CEO of the world’s largest toy and baby products 
retailer, I can assure you that nothing is more important to our company than 
the safety of children. It is at the heart of who we are as a company. 
The issue of product safety goes well beyond business and directly to the 
well-being of the families we serve. We are wholly committed to our customers’ 
safety and have reiterated that simple, single fact to our suppliers and 
business partners. We will not tolerate products that do not meet our rigorous 
safety standards.
When it comes to the safety of children, the bar can never be too high, and we 
are constantly looking at ways to build on our already substantial safety 
efforts. That is why today we are announcing further improvements that will 
ensure you have access to even more rapid and detailed information on safety 
issues. These improvements include:

- A new Safety microsite at www.Toysrus.com/Safety to help you find all product 
safety and recall information;
- The introduction of an email notification system for product recalls;
- The addition of bilingual recall notices should there be future recalls; and
- The introduction of new Safety Boards in all of our stores, which will 
contain important product safety information, including recall notices
As the toy and baby products authority, we understand the unique role we play 
as the conduit between manufacturers and our customers. It is a role we take 
very seriously and requires our constant vigilance. On behalf of the entire 
Toys “R” Us, Inc. family, please know that we will continue to work tirelessly 
to guarantee we are doing everything we can to provide only the safest shopping 
environment for all families. 
 Sincerely,

Gerald L. Storch
Chairman and Chief Executive Officer
Toys “R” Us, Inc.










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© 2007 Geoffrey, Inc. All rights reserved.


       
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