Come the revolution, and we are in the middle of it, a phrase like 'BBC Content' might well become a bit of an oxymoron, this is the age of 'User Content'. The most obvious web based user content available to the BBC is that which they get when someone types a word or sentence into 'Explore
bbc.co.uk'. Is this information made available to anyone? The recent controversial leakage of slice of the AOL search database brought out some fascinating stories engagingly reported recently on TWIT by Leo Laporte. How people use a site is at least as interesting at what the site contains. We have years of stats of people searching our own site and it gives an interesting picture of demand and need. 'The tragedy of our age is that people look for things where they ought not to look for them and worse still they find things where they ought not to find them.'
