> But like you say Ian data = power and the risks of a competitor 
> just undercutting BA on key destinations by taking info from 
> their feeds is currently greater than any potential benefit. 

You could argue that it never did retailers like Amazon any harm, and they
wouldn't be in the position they are today without making that data
available.

They are probably more afraid of competition with themselves - i.e. flight
prices change over time, and the customer monitoring the changing prices to
try and buy at the right time -- e.g. farecast.com


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