-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Glyn Wintle
Sent: 24 January 2007 09:17
To: backstage@lists.bbc.co.uk
Subject: RE: [backstage] DRM

> --- Jason Cartwright <[EMAIL PROTECTED]> wrote:
> > If you come up with a solution to distribute content that satisfies 
> > all the requirements of the relevant rights holders then there is 
> > whole industry of people willing to give you money.
> > Otherwise, its Windows
> > Media Player DRM all the way if you want to want to get at that 
> > content at all, legally.

> Put a digital watermark in the content linked to the users details. It
not a perfect solution, but if any
> one thinks DRM is a perfect solution I would be happily show them how
to strip the DRM out, if it was not
> for the fact I don't want to annoy Ian. :)

> See this story for an example of it already happening.
> http://arstechnica.com/news.ars/post/20070119-8657.html 

A decent, per-user watermarking system is seriously something that would
perk up the interest of a lot of people both inside the BBC and in the
wider media community. Thanks for the link, that article is an
interesting description of the tech. I think the people here who are
right into this stuff have heard of Streamburst, and that there are
other people doing similar things, but I'll check to make sure.

If someone can come up with a massively scaleable way of watermarking
content for individual users as they stream or download content, and
(just as importantly) a fraud-detection system of some sort that notices
clips on YouTube, BitTorrent etc and detects the watermarks in them so
that we can enforce the membership rules, then we could be a step closer
to an alternative to DRM.

Of course a big factor is that individually treating up the files as
they are streamed/downloaded would be much more hardware-intensive than
simply encrypting something once and then offering it up for download
via a DRM system. So cost effectiveness is definitely an issue.

Brendan.

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