Interesting news from Tivo, it has been measuring 20,000 users second-by-second viewing habits. The results show people actually like the "direct response" ads better...
more interesting i thought was how StopWatch managed the 20,000 CRID/URI-style info streaming in every second for two months (that's a lot of data no?) and how it measured and identified each program, and, since this was primarliy for advertisers, how they identified each advert? by the station's output listing/time - surely unreliable? So do adverts have URIs? what about the promo snippets on BBC? intellecutal curiosity is starving the dog... - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/
