Well its 3/4 points all rather confusingly lumped together. - crazy PR led second life reporter nonsense. Yes. Probably bad , wrong and now futile but someone has to innovate there first to know that. - using tools such as twitter to help improve your journalism/contacts/network. Good/effective I'd say, even in the UK, but especially for technology journalists. - linking to a range of bookmark sites at the bottom of a (BBC) news story to increase reach. Worth giving it a go but monitor from time to time in case Digg goes tits up, traffic dries up. Be careful about those UK/Non UK/commercial user journeys (for BBC)
As for James overall point that the most effective strategy is to ignore above and actually invest in actually engaging with online communities (ie: listening, responding, hosting, and supporting). What sort of crazy manifesto is that. Jem (BBC) On 26/3/08 16:39, "Tom Loosemore" <[EMAIL PROTECTED]> wrote: > http://blog.aqute.com/aquteresearch/2008/03/twitter-second.html > - > Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please > visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. > Unofficial list archive: > http://www.mail-archive.com/backstage@lists.bbc.co.uk/ - Sent via the backstage.bbc.co.uk discussion group. To unsubscribe, please visit http://backstage.bbc.co.uk/archives/2005/01/mailing_list.html. Unofficial list archive: http://www.mail-archive.com/backstage@lists.bbc.co.uk/
