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Thanks for visiting the blog and for your comment. Now that I read my statements again, I can see how I wasn’t clear by what I meant by ‘product’. The product I suggested Nova Scotia should offer is not the Pom phone. The product that Nova Scotia is selling with this ad/campaign is an ‘image’ or a ‘feeling’ of the province of Nova Scotia that is meant to convince the targets of the campaign to consider returning/moving to Nova Scotia to work, live, invest, etc. So, as with any physical product, the success in imparting this ‘image’ relies on the real competitive advantage and the value the product offers to potential ‘customers’ that will convince them to buy this product instead of the competition’s product (in this case, the competition being other cities/countries). In other words, if I had a 40-year-old house with a mold problem, I can slap the best coat of paint money can buy on the outside of the house, but it still won’t convince anyone to buy it. I can advertise the house and include big colorful pictures of the spacious garage and the waterside view from the bedroom, and still no one will buy it. So, to sell the house, what I really have to do is fix the mold problem. Then I will have a truly competitive product for sale, and I will have good footing to make my case about the true value of my house with its nice big garage and ocean-facing master bedroom with the large windows and balcony. Nova Scotia is trying to combat an existing image of the province as an old fashioned, non-progressive, and jobless place to live. This is our ‘mold’ inside the house.. That’s why I suggested that good economic initiatives are probably a good place to start where the province can actually create the real changes necessary to make this a vibrant, successful, and progressive place. A place that is desirable and attractive to the people they are trying to sell it to. A place with an ocean view master bedroom, and free of hazardous mold. People already know about Nova Scotia’s mold, and those who don’t know will ask around and find out. So, perhaps a better way to make the case for our house is to actually acknowledge the mold problem in the ad, and offer a pitch that addresses it. Here is one suggestion that probably has a better chance at selling the house: the ad for my beautiful (yet moldy) house can say “Great house, large garage, master bedroom looking out on ocean front.” then, when people call to inquire, tell them “There was a leak in the pipes under the kitchen floor boards that resulted in mold. We have put a call in to our contractor and a health inspector. The boards will be replaced and the kitchen redone and inspected before you move in. You’re really going to like the ocean view!” Of course, we’ll actually have to deliver on those promises and show the potential buyers proof that work is being done on the kitchen before they sign any papers. Otherwise, I’ll be back advertising the house until my money runs out. Is that over-analogizing or what? "Never Trust an Operating System You don't have the Source for..." "Closed Source for device Driver are ILLEGAL and not Ethical... act!" "Isn't it, MS Windows a real multitasking OS?, Why? 'Cause It can boot and crash simultaneously!" Homepage : www.mrp-bpp.net Gmail Account :[email protected] ________________________________ Dari: Alfa <[email protected]> Kepada: [email protected] Terkirim: Sel, 15 Desember, 2009 15:10:03 Judul: Re: [balikpapan-ict] Ponsel Canggih? Mungkin mrk menggunakan LED sekualitas lampu halogen, atau berteknologi spt halogen. Paling asyik pas ngeliat ponsel tsb dipake bikin kopi... airnye disedot dulu! gile benerr.. Dan teknologi translate-nya itu lho, bikin saya kesengsem :P, mengingat penguasaan bahasa jerman saya kurang sekali.. On Tue, Dec 15, 2009 at 2:19 PM, Rizqi Arijono <[email protected]> wrote: > >hmm.. mungkin adopsi teknologi kunang2... who knows.. > > >>Tommy Bustomi wrote: >>> Paling releasenya tahun 2010. Tapi saya belum habis pikir dengan HP >>> sekecil itu bisa jadi LCD , seperti apa mekanisme optiknya, kira2 berapa >>> ansi lumens ya ? >>> >>> -- >>> >>> You received this message because you are subscribed to the Google >>> Groups "Balikpapan Information, Communication & Technology Community" group. >>> To post to this group, send an email to [email protected]. >>> To unsubscribe from this group, send email to >>> [email protected]. >>> For more options, visit this group at >>> http://groups.google.com/group/balikpapan-ict?hl=en-GB. > >>-- > >>You received this message because you are subscribed to the Google Groups >>"Balikpapan Information, Communication & Technology Community" group. >>To post to this group, send an email to [email protected]. >>To unsubscribe from this group, send email to >>[email protected]. >>For more options, visit this group at >>http://groups.google.com/group/balikpapan-ict?hl=en-GB. > > > -- You received this message because you are subscribed to the Google Groups "Balikpapan Information, Communication & Technology Community" group. To post to this group, send an email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/balikpapan-ict?hl=en-GB. Yahoo! Mail Kini Lebih Cepat dan Lebih Bersih. Rasakan bedanya sekarang! http://id.mail..yahoo.com -- You received this message because you are subscribed to the Google Groups "Balikpapan Information, Communication & Technology Community" group. To post to this group, send an email to [email protected]. To unsubscribe from this group, send email to [email protected]. For more options, visit this group at http://groups.google.com/group/balikpapan-ict?hl=en-GB.
