Press Release
      For Immediate Release
      September 17, 2003 Contact: CDC Media Relations
      404-639-3286 

HHS, Public Health Partners Unveil New Campaign to Promote Awareness of Proper 
Antibiotic Use
The Department of Health and Human Services and a consortium of national health 
organizations today urged consumers to be cautious about their use of antibiotics as 
the cold and flu season approaches. Officials stressed that antibiotics are 
ineffective treatment for viruses, such as those that cause colds and flu, and that 
inappropriate antibiotic use - particularly among children - is contributing to an 
alarming growth of global antibiotic resistance.

"Antibiotics show amazing results when used to treat bacterial infections, but they 
won't help at all against the common cold or flu," Surgeon General Richard Carmona 
said. "What's worse, if people take antibiotics when they don't need them, it can make 
these important drugs less effective in the future. This is part of health literacy 
and closing the gap between what health-care professionals know and what Americans 
understand."

The message is part of a new national campaign unveiled by HHS' Centers for Disease 
Control and Prevention (CDC) and Food and Drug Administration (FDA) and major national 
health organizations in Chicago today.

"Antibiotics are powerful drugs. In fact, sometimes we imagine they are wonder drugs 
that can treat any infections," said CDC Director Julie Gerberding, M.D. "But the 
truth is antibiotics only work against bacteria, not the viruses that cause colds and 
flu," she added. "It's so important to get smart about antibiotic use and work with 
your doctor to get the right remedy during this cold and flu season." 

Antibiotic resistance can cause significant danger and suffering for children and 
adults who have common infections that were once easily treatable with antibiotics. 
Over the last decade, almost every type of bacteria has become stronger and less 
responsive to antibiotic treatment when it is really needed. These 
antibiotic-resistant bacteria can quickly spread to family members, school mates, and 
co-workers - threatening the community with a new strain of infectious disease that is 
more difficult to cure and more expensive to treat.

CDC, FDA, and an alliance of partners including national health organizations, state 
and local health departments, managed care organizations, pharmaceutical companies, 
and other groups concerned about this problem, hope to reverse the public perception 
that 'antibiotics cure everything' by unveiling a public health campaign, Get Smart: 
Know When Antibiotics Work, today at the American Society of Microbiology's 43rd 
Interscience Conference on Antimicrobial Agents and Chemotherapy. The campaign relies 
on featuring a series of television, radio, and print public service announcements and 
comprehensive national, state, and local outreach. The campaign aims to better inform 
Americans about when antibiotic treatment is warranted.

"We are pleased to be partnering with CDC on this very important health message. By 
joining our efforts with those at the state level and private sector we hope that more 
people will begin to understand the importance of prudent antibiotic use. This 
campaign will help ensure that antibiotics continue to save lives," FDA Commissioner 
Dr. Mark B. McClellan said.

According to the CDC, tens of millions of the antibiotics are prescribed in doctors' 
offices for viral infections that are not treatable with antibiotics. Doctors cite 
diagnostic uncertainty, time pressure, and patient demand as the primary reasons for 
their tendency to over-prescribe antibiotics.

"Our first step toward correcting the problem is to build public knowledge and 
awareness of when antibiotics work - and when they don't," said Richard Besser, M.D., 
CDC's medical director of the campaign. "We want Americans to keep their families and 
communities healthy by getting smart about the proper use of antibiotics."

The campaign is being supported by many public health groups, including the American 
Academy of Pediatrics, the American Medical Association, the American Academy of 
Family Physicians, the Alliance for the Prudent Use of Antibiotics and Council for 
Affordable Quality Healthcare.

More information about this campaign and antibiotic resistance is available at 
http://www.cdc.gov/drugresistance/community/.

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CDC protects people's health and safety by preventing and controlling diseases and 
injuries; enhances health decisions by providing credible information on critical 
health issues; and promotes healthy living through strong partnerships with local, 
national, and international organizations.

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