coba ya dik Erik, kalo ngirim artikel ke orang tua ditranslate dulu yak.
:-)
rgrd
----- Original Message -----
From: "ERIK" <[EMAIL PROTECTED]>
To: <balita-anda@balita-anda.com>
Sent: Friday, September 09, 2005 3:10 PM
Subject: [balita-anda] [OT] The modern rules of advertising?
The modern rules of advertising?
AD BREAKDOWN
The Magazine's review of advertising
Men are tired of their portrayal in advertising, according
to a new book by Michael Buerk. But images of men behaving
stupidly is not the only cliche which irritates writer John
Camm.
Dad in muddy boots walking blithely across a kitchen floor
just cleaned by an exasperated mum who just gives a
frustrated but loving smile to her giggly children, who cry
out: "Da-a-ad!".
Just one advertising cliche, and just one where no-one
behaves like people really do.
It's the kind of thing which irritates John Camm. "It's
tiresome to see male characters in adverts who don't
resemble anyone you know," he says. "But what's perhaps
worse is the absolute reliance of advertising on its own
regurgitated cliches."
He has drawn up a list of seemingly unwritten rules which,
he concludes, might as well be the Advertising Bible. Add
your views to his list at the foot of the page.
1. Men are obsessed with sex but will forego sex in order to
watch football or drink beer.
2. Women are locked in a constant battle with their weight/
body shape/hairstyle.
3. Career success is entirely based on your ability to
impress your boss.
4. Mums are often harassed but NEVER depressed/unable to
cope.
5. Any act of male stupidity (e.g. walking across a clean
floor in muddy boots, putting the dog in the dishwasher,
etc.) will be met with a wry smile, not genuine annoyance
/anger.
6. Married men will flirt with other, younger women but
NEVER act upon it.
7. Anyone with a scientific career will have a bad haircut
and dreadful clothes.
8. If you work for the emergency services, you are a better
person than the general population.
9. Elderly relatives NEVER suffer from senile dementia.
10. Scandinavians are, without exception, blonde and
beautiful.
11. Women have jobs they never do in real life, e.g.
dockworker (who looks like a model).
12. Children will not eat fruit or vegetables. Ever.
13. Both men and women find driving deeply pleasurable,
never boring or stressful.
14. Men are inherently lazy/slobbish; women are the reverse.
15. Chocolate, however, will cause women to immediately fall
into the languor of the opium eater.
16. High Street bank staff are (A) friends of the customers,
and (B) of slightly above-average attractiveness (only
if female).
17. Modern men own a cat.
18. Hot beverages have miraculous rejuvenating effects.
19. Professional people have strangely trivial
preoccupations, e.g. a female barrister who is morbidly
obsessed with finding a healthy snack bar.
20. All women (except stay-at-home housewives) have
interesting and enjoyable careers.
21. Any over-the-counter medical product will work instantly
and 100% effectively.
22. Children know more than adults.
23. Women never merely hop in and out of the shower, instead
preferring to act out some sort of soapy Dance of the
Seven Veils.
24. School is a happy experience for all children.
25. Tortilla chips are the most exciting experience any
group of young people can experience.
26. Playing bingo is THE number one pastime among 18-25 year
old British women.
A version of this article first appeared in the e-mail
comment sheet The Friday Thing.
Your suggestions of cliches in advertising.
Science's most important applications are smoothing out
wrinkles and making hair shiny.
(Karen, Luton)
Yoghurt-based products can change your life. Want to be a
brilliant dancer? Have a yoghurt! Want to do away with your
natural preference for *attractive* members of the opposite
sex? Have a yoghurt! Want to avoid heart disease? Don't
bother with all that boring giving-up of stuff, have a
yoghurt!
(Kaylie, Runcorn, UK)
* Cleaning products will remove any stain in one sweep of a
cloth.
* Razors glide across male faces and leave baby-smooth non-
irritated skin underneath.
(Richard, Reading, UK)
Babies have conversations with each other about the relative
merits of their nappies.
(Frank, Overtown, Scotland)
Women only wear spectacles in adverts for opticians.
(Michael Miller, Portsmouth, UK)
It's OK to racially stereotype eskimos
(Andrew, Derby, UK)
Everyone is either in debt and wanting to take out a loan,
or seeking compensation from someone.
(Sarah, Cambridge)
Clothes come out of washing machines.
(Kate, Ottawa)
Anyone who is at home in the afternoon is in desperate need
of a secured loan, a pension plan or no-win, no-fee
solicitor.
(Daniel Landsberger, Enfield)
Lipstick will never come off.
(Katie, East Sussex)
Driving in a brand new car leads immediately to all other
traffic being kept off the road.
(Dave Shane, Manchester, UK)
The last thing to emerge from an upended box of breakfast
cereal is one perfect flake. The most important property of
a tampon is its resemblance to a sweet.
(Jenny, Glasgow, Scotland)
Duvets are miraculously L-Shaped, reaching to the underarms
of the woman in the bed but only to the midriff of the man.
(Poppy, Newport, South Wales)
Public transport is a beautifully clean and relaxing way to
travel and you'll always be able to flirt with an attractive
member of the opposite sex.
(Gareth Davies, Reading)
All babies spend their time being either naked and perfectly
happy or clothed and asleep.
(Stephanie, St Neots)
Saving a few quid on a car insurance bill of several hundred
pounds will make you ecstatic for the rest of the week.
(Adrian , Manchester, UK)
Women are unable to remove their glasses without shaking
their hair down in slow motion.
(Norbert, London)
Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/magazine/4204412.stm
Published: 2005/09/02 12:55:05 GMT
(c) BBC MMV
================
Kirim bunga, http://www.indokado.com
Info balita: http://www.balita-anda.com
Stop berlangganan/unsubscribe dari milis ini, e-mail ke:
[EMAIL PROTECTED]
Peraturan milis, email ke: [EMAIL PROTECTED]
================
Kirim bunga, http://www.indokado.com
Info balita: http://www.balita-anda.com
Stop berlangganan/unsubscribe dari milis ini, e-mail ke: [EMAIL PROTECTED]
Peraturan milis, email ke: [EMAIL PROTECTED]
