----- Original Message ----- From: ERIK <[EMAIL PROTECTED]> To: balita-anda@balita-anda.com Subject: [OT] The modern rules of advertising? Date: Fri, 9 Sep 2005 15:10:50 +0700
> > The modern rules of advertising? > AD BREAKDOWN > The Magazine's review of advertising > > Men are tired of their portrayal in advertising, according > to a new book by Michael Buerk. But images of men behaving > stupidly is not the only cliche which irritates writer John > Camm. > > Dad in muddy boots walking blithely across a kitchen floor > just cleaned by an exasperated mum who just gives a > frustrated but loving smile to her giggly children, who cry > out: "Da-a-ad!". > > Just one advertising cliche, and just one where no-one > behaves like people really do. > > It's the kind of thing which irritates John Camm. "It's > tiresome to see male characters in adverts who don't > resemble anyone you know," he says. "But what's perhaps > worse is the absolute reliance of advertising on its own > regurgitated cliches." > > He has drawn up a list of seemingly unwritten rules which, > he concludes, might as well be the Advertising Bible. Add > your views to his list at the foot of the page. > > 1. Men are obsessed with sex but will forego sex in order to > watch football or drink beer. Not happen at ikhwan, since no time for football or drink beer. > 2. Women are locked in a constant battle with their weight/ > body shape/hairstyle. Some were not at weight, some were not at hairstyle n some were not at ody shape. m at one of these three [can guess what?] > 3. Career success is entirely based on your ability to > impress your boss. For me? U totally rite > 4. Mums are often harassed but NEVER depressed/unable to > cope. Mmmmmmmmmmhhhh > 5. Any act of male stupidity (e.g. walking across a clean > floor in muddy boots, putting the dog in the dishwasher, > etc.) will be met with a wry smile, not genuine annoyance > /anger. So my husband alike > 6. Married men will flirt with other, younger women but > NEVER act upon it. Really?????? Wish this is my hubby's type > 7. Anyone with a scientific career will have a bad haircut > and dreadful clothes. Not 4 Intan Dima, DSA SpPA > 8. If you work for the emergency services, you are a better > person than the general population. Yup....but not 4 suster plus!!!! > 9. Elderly relatives NEVER suffer from senile dementia. out of idea > 10. Scandinavians are, without exception, blonde and > beautiful. Hmmmmmmmmmmmmmm..is it me???? > 11. Women have jobs they never do in real life, e.g. > dockworker (who looks like a model). smthing out of planets? > 12. Children will not eat fruit or vegetables. Ever. Zalwa gak lha yauwwwwwww > 13. Both men and women find driving deeply pleasurable, > never boring or stressful. Not 4 me & hubby...gak punya boil seh > 14. Men are inherently lazy/slobbish; women are the reverse. Haaaaaaaaaaaaahhhhhhh, is it u????? > 15. Chocolate, however, will cause women to immediately fall > into the languor of the opium eater. Yap!!!Then brows my www.indocoklat.com ...xixixixi > 16. High Street bank staff are (A) friends of the customers, > and (B) of slightly above-average attractiveness (only > if female). No idea > 17. Modern men own a cat. The Persian One, yea, u rite...n wit the red roll-royce...hmmm, u totally rite > 18. Hot beverages have miraculous rejuvenating effects. Yg ini gak nyangkut dink > 19. Professional people have strangely trivial > preoccupations, e.g. a female barrister who is morbidly > obsessed with finding a healthy snack bar. waduh, kok banyak amir seh > 20. All women (except stay-at-home housewives) have > interesting and enjoyable careers. Yeee, sapa bilang...cb tanya Helvy Tiana Rosa...she has the most enjoyable careers > 21. Any over-the-counter medical product will work instantly > and 100% effectively. Dah mulai capek neh ngetiknya > 22. Children know more than adults. dah dibuktiin CDC gak??? ntar gak valid lagi dah > 23. Women never merely hop in and out of the shower, instead > preferring to act out some sort of soapy Dance of the > Seven Veils. waduh, msh tiga neh > 24. School is a happy experience for all children. Hueks...play group only, could be > 25. Tortilla chips are the most exciting experience any > group of young people can experience. Any CDC supporting data??? is it valid??? > 26. Playing bingo is THE number one pastime among 18-25 year > old British women. Yeah, n we, here, Indonesian old womens, busy of babies stufff....hrrrrrrrrrrgggggggghhhhhh > A version of this article first appeared in the e-mail > comment sheet The Friday Thing. > > Your suggestions of cliches in advertising. > > Science's most important applications are smoothing out > wrinkles and making hair shiny. > (Karen, Luton) > > > Yoghurt-based products can change your life. Want to be a > brilliant dancer? Have a yoghurt! Want to do away with your > natural preference for *attractive* members of the opposite > sex? Have a yoghurt! Want to avoid heart disease? Don't > bother with all that boring giving-up of stuff, have a > yoghurt! > (Kaylie, Runcorn, UK) > > > * Cleaning products will remove any stain in one sweep of a > cloth. > * Razors glide across male faces and leave baby-smooth non- > irritated skin underneath. > (Richard, Reading, UK) > > Babies have conversations with each other about the relative > merits of their nappies. > (Frank, Overtown, Scotland) > > Women only wear spectacles in adverts for opticians. > (Michael Miller, Portsmouth, UK) > > It's OK to racially stereotype eskimos > (Andrew, Derby, UK) > > Everyone is either in debt and wanting to take out a loan, > or seeking compensation from someone. > (Sarah, Cambridge) > > Clothes come out of washing machines. > (Kate, Ottawa) > > Anyone who is at home in the afternoon is in desperate need > of a secured loan, a pension plan or no-win, no-fee > solicitor. > (Daniel Landsberger, Enfield) > > Lipstick will never come off. > (Katie, East Sussex) > > Driving in a brand new car leads immediately to all other > traffic being kept off the road. > (Dave Shane, Manchester, UK) > > The last thing to emerge from an upended box of breakfast > cereal is one perfect flake. The most important property of > a tampon is its resemblance to a sweet. > (Jenny, Glasgow, Scotland) > > Duvets are miraculously L-Shaped, reaching to the underarms > of the woman in the bed but only to the midriff of the man. > (Poppy, Newport, South Wales) > > Public transport is a beautifully clean and relaxing way to > travel and you'll always be able to flirt with an attractive > member of the opposite sex. > (Gareth Davies, Reading) > > All babies spend their time being either naked and perfectly > happy or clothed and asleep. > (Stephanie, St Neots) > > Saving a few quid on a car insurance bill of several hundred > pounds will make you ecstatic for the rest of the week. > (Adrian , Manchester, UK) > > Women are unable to remove their glasses without shaking > their hair down in slow motion. > (Norbert, London) > > Story from BBC NEWS: > http://news.bbc.co.uk/go/pr/fr/-/1/hi/magazine/4204412.stm > Published: 2005/09/02 12:55:05 GMT > (c) BBC MMV -- _______________________________________________ Search for businesses by name, location, or phone number. -Lycos Yellow Pages http://r.lycos.com/r/yp_emailfooter/http://yellowpages.lycos.com/default.asp?SRC=lycos10 ================ Kirim bunga, http://www.indokado.com Info balita: http://www.balita-anda.com Stop berlangganan/unsubscribe dari milis ini, e-mail ke: [EMAIL PROTECTED] Peraturan milis, email ke: [EMAIL PROTECTED]
