I guess you could call it "Link Text", or you could call it by one of the 3 
or 4 other names that are used to describe the text that you see rendered 
in a link. But you've obviously not actually used the dialog, because there 
is NO PLACE in it for the "Link Text" by any name. And this makes me wonder 
why you're posting answers here when you've never actually tried it 
yourself. 

And yes, one could just type it all out "longhand". But I can do that with 
the free editor I got on my Mac. 

~S

On Thursday, May 3, 2018 at 11:26:35 PM UTC+1, David Donachie wrote:
>
> You would call that the link text.
>
> What you want to do is type the link text first, then select it, then 
> press cmd-ctrl-a and fill in the dialog, which will result in your text 
> wrapped in a tag.
>
> Or just type 
>
> <a href="foo.com">Link Text</a>
>
> David
>
>
> On 3 May 2018, at 21:11, Seamus de Mora <seamus...@gmail.com <javascript:>> 
> wrote:
>
> This: 
> <https://lh3.googleusercontent.com/-ZHKfeSQy1FE/WutsX1H5YEI/AAAAAAAAAaY/o3PoU8w4BRMsp6LF28ktpimQf8C_cMEmACLcBGAs/s1600/Screen%2BShot%2B2018-05-03%2Bat%2B9.06.23%2BPM.png>
>
>
> Yields this: <a href="https://www.keysight.com/main/techSupport.jspx"; 
> name="name" title="title" target="target" id="id" class="class"></a> 
>
>
> I'm sorry, but this just does not make sense to me. What is it that you 
> call the text you actually see to "click" on? 
>
>
>
>
>
> On Thursday, May 3, 2018 at 8:39:58 PM UTC+1, Steve wrote:
>>
>> ctrl-cmd-a 
>>
>> or from the menu Markup->Inline->Anchor 
>>
>> or type out an anchor link tag manually. 
>>
>> - Steve 
>> On Thu, May 3, 2018 at 12:33 PM Seamus de Mora <seamus...@gmail.com> 
>> wrote: 
>>
>> > Maybe I'm just too stupid to use BBEdit. I'm trying to create a small 
>> HTML block to go into an eBay ad. I selected HTML document, and all I 
>> need 
>> to do really is create a link to a website. But after combing through the 
>> confusing menu of choices, I see NOTHING that supports the butt-simple 
>> creation of a hypertext link! Can anyone here thell me where it's hidden 
>> - 
>> or if it exists? 
>>
>> > -- 
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>>
>
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