On 25 May 02, Lloyd Charles wrote: ---8<--- > Dig deep (if you're brave enough) and you will find connections > from these researchers back to the multinational chemical > companies.
Watch out for "Viral Marketing" too. George Monibot in his recent "The Fake Persuaders" article wrote: "An article on its [Bivings Group] website, entitled "Viral Marketing: How to Infect the World" warns that "there are some campaigns where it would be undesirable or even disastrous to let the audience know that your organization is directly involved ... it simply is not an intelligent PR move. In cases such as this, it is important to first "listen" to what is being said online ... Once you are plugged into this world, it is possible to make postings to these outlets that present your position as an uninvolved third party. ... Perhaps the greatest advantage of viral marketing is that your message is placed into a context where it is more likely to be considered seriously." A senior executive from Monsanto is quoted on the Bivings site, thanking the PR firm for its "outstanding work"." Full story: http://www.monbiot.com/dsp_article.cfm?article_id=511 Cheers... Rex
