Good information and thank you Jason for sharing. I see there is also
someone else producing miniature versions of the BBB, but . . . not my own
thing.

Personally, I would like to see other "upgrades" as well, but I voiced
those last year, and from the response I received from Gerald seems to
indicate that my own wishes are not inline with beagleboard.org's current
roadmap. However, the minnowboard MAX is a perfect fit( even though using a
different processsor architecture ).

Personally, I never would have guessed last year at launch that the BBB
would take off like this. But very pleased that it did.


On Sun, Apr 13, 2014 at 4:18 PM, Charles Steinkuehler <
char...@steinkuehler.net> wrote:

> Great writeup Jason!
>
> Most of the info exists in bits and pieces around this forum and
> elsewhere, but it's a great all-in-one summary.  I really like that
> you're sharing the plans for moving forward and reasons for some of the
> decisions.  Open communities thrive on information and communications!
>
> On 4/13/2014 6:12 PM, Drew Fustini wrote:
> > Excellent, I think this really helps to clarify a lot of the questions
> > hanging in the air.
> > On Apr 13, 2014 6:07 PM, "Jason Kridner" <jkrid...@beagleboard.org>
> wrote:
> >
> >> Just about to post this to http://beagleboard.org/blog, but it
> >> wouldn't hurt to get a bit of community feedback before pushing this
> >> out there....
> >>
> >> Dude, where's my BeagleBone Black? I hear that question a LOT. No, we
> >> weren't sleeping, but sometimes it takes a minute for a plan to come
> >> together. And don't you love it when a plan comes together?
> >>
> >> Your BeagleBone Black is on the way and below are the whys and hows.
> >>
> >> Buying a BeagleBone Black back around October last year was easy---and
> >> then suddenly they were gone. Having a big launch and then slowing
> >> down to a more steady pace of production is what is normally expected.
> >> Demand was strong, but distributors were showing a small amount of
> >> stock and people were getting their boards on demand. Based on the
> >> status, distributors had requested CircuitCo (the Richardson, Texas
> >> based manufacturer of all official BeagleBoard.org boards) to provide
> >> boards at a certain pace, and production dropped from about 6,000 a
> >> week at launch to around 3,000 a week.
> >>
> >> Then came Radio Shack, filling their stores with Make's Getting
> >> Started with BeagleBone kit. Then the Christmas rush. Then the Georgia
> >> Tech massively open online course on control of mobile robots hosted
> >> on Coursera. We had a couple of small production boosts, but haven't
> >> been able to make any dent in the demand. Everyone is starting to find
> >> out what BeagleBone Black can do, using it in their classes, hobbies,
> >> prototypes---and products.
> >>
> >> When it comes to those people using a BeagleBone Black in an end
> >> product, well, the BeagleBoard.org terms and conditions clearly say we
> >> aren't responsible for the quality in those cases. Nevertheless, the
> >> quality speaks for itself and many people are choosing to simply drop
> >> them into things beyond just a few prototype units. In practice, we'll
> >> never know unless you try to return a bunch of boards at once for
> >> repairs. Our desire is that people using the boards in products work
> >> directly with a contract manufacturer or distributor to enable boards
> >> builds to be planned out in time and with terms and conditions that
> >> won't hurt BeagleBoard.org's ability to supply classrooms, hobbyists
> >> and professionals building prototypes. Still, if distributors show
> >> stock, I expect people building products to continue to chew up some
> >> of the board supply.
> >>
> >> While these people building products are certainly sucking up a lot of
> >> boards, it is clear they aren't the only source of the high demand.
> >> Some of our distribution partners, most notably Adafruit and Special
> >> Computing, put quantity limits of one board per customer on their
> >> orders to help keep supply going to individual makers. I took a look
> >> at Adafruit's website while they were showing some sock and observed
> >> board disappearing at the rate of about 2-3 PER MINUTE. One tweet from
> >> me and they were sold out again.
> >>
> >> This all leads to the obvious conclusion: we need more capacity. To
> >> accomplish this, we are taking a multiple prong approach of increasing
> >> capacity at CircuitCo as well as bringing on an additional
> >> manufacturer. These two prongs are summarized below.
> >>
> >> Prong #1 - Ramping up production at CircuitCo
> >>
> >> Ramping up production costs money. More test equipment is needed.
> >> Orders on various parts must be accelerated. Additional staff must be
> >> hired to run additional shifts. CircuitCo has been fantastic at taking
> >> the risk for us, but the margins for BeagleBone Black aren't the
> >> friendliest for them to take on these additional costs. At initial
> >> launch, it is a benefit for them to get exposed to more customers for
> >> their core business, complex circuit assembly and engineering
> >> services, but shipping more of the exact same board isn't going to
> >> give them a lot more exposure.
> >>
> >> We're really close to shifting the distribution shipped on our boards
> >> from Angstrom Distribution to Debian. Feedback from different people,
> >> especially Adafruit, tells us this will improve usability in the
> >> largest segments of our community. Angstrom Distribution is much more
> >> customizable and is very friendly to professional developers looking
> >> to tweak the most out of the system, but for many novices it
> >> introduces a barrier to learning. Debian is the basis for Ubuntu,
> >> includes ARM Cortex-A8 support in their mainline and is very familiar
> >> to a huge population of developers. It also takes a bit more space on
> >> the flash storage to provide the best user experience.
> >>
> >> To provide the best experience of using Debian on BeagleBone Black, we
> >> are connecting the switch-over to an increase in the on-board eMMC
> >> flash storage from 2GB to 4GB, leaving more free room in which you can
> >> work. The eMMC is faster and more reliable than micro-SD cards, so
> >> this is adding a lot of value---and a little bit of cost.
> >>
> >> These BeagleBone Blacks with Debian and 4GB eMMC will be called Rev C
> >> and they will likely cost a bit more at most distributors. This extra
> >> money is helping CircuitCo pay for the additional expense of the eMMC,
> >> but also to cover costs for ramping production to higher-than-ever
> >> rates.
> >>
> >> With the additional capacity CircuitCo is bringing on, we expect to be
> >> able to fill all end-user back-orders for the Rev B boards by early
> >> May and shift all production to Rev C. With around 150,000 boards on
> >> *distributor* back-orders, we'll be working with distributors to
> >> quickly accept board shipments such that CircuitCo isn't sitting on
> >> any units.
> >>
> >> Come mid-May, you should be able to easily get your hands on a Rev C
> >> board. Some distributors are already taking back-orders for them now.
> >> We'll continue to try to push as many boards as we can through
> >> distributors *not* taking back-orders as well to make sure there is a
> >> continuity of supply.
> >>
> >> Prong #2 - Enabling production of the BeagleBoard Compliant Element14
> >> BeagleBone Black
> >>
> >> We've launched a BeagleBoard Compliant logo program,
> >> http://beagleboard.org/logo. Element14 is currently the exclusive
> >> licensee of this logo program and has agreed to pay a small royalty to
> >> the BeagleBoard.org Foundation as part of this license. It means that
> >> we've verified they can produce quality clones of BeagleBone Black. It
> >> will be up to them to maintain the quality. As with everything going
> >> on around BeagleBoard.org, we'll be closely monitoring the public
> >> BeagleBoard mailing list, http://beagleboard.org/discuss, for any and
> >> all feedback.
> >>
> >> Element14 is the parent company for Embest, who has been making
> >> BeagleBone Black replicas for the China market since the initial
> >> launch back in April of last year, so they have some experience
> >> already. This move takes them beyond just China and will keep them in
> >> more lock-step with software and hardware revisions coming from
> >> BeagleBoard.org. To satisfy demand, they initially offered some of the
> >> Embest-branded boards in the US market, but you'll see the future
> >> BealgeBoard Compliant boards will be branded as "element14 BeagleBone
> >> Black".
> >>
> >> Element14 has a world-wide reach and a notable production capacity.
> >> With all of the growing demand for BeagleBone Black, they will need
> >> it. I consider this a huge win for open hardware!
> >>
> >> --Jason
> >>
> >> --
> >> For more options, visit http://beagleboard.org/discuss
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> >
>
>
> --
> Charles Steinkuehler
> char...@steinkuehler.net
>
> --
> For more options, visit http://beagleboard.org/discuss
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