> Hm... What's wrong with current logo? Take a look at BMW and MERCEDES,
> they are having the same "logo" almost for a whole century...

Not logo, but the sceme surrounding the logo changes, the mantra
changes, the stereotypes of usage change. From what you listed, it
mplies only the elite use this, and from recent conversations this
isn't true. So,,. how to go from affordable ride(an a to b thing), to
luxury sedan, using the brand?
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