Hi all,

I can't express enough how important this Gooseberry project is, for me 
personally and for a lot of people out there. There are so many solutions for 
urgent issues coming together in Gooseberry - it is really mind-blowing 
sometimes.

This is what Gooseberry is for me:

- Open Movies as a Blender development model.
Open Source software works very well as in-house software, as an ongoing 
flexible development process. This is opposite to commercial programs, these 
have a more distinct product life cycle.
Imagine: Gooseberry is going to be an 18 month animation-studio simulation! 
With so many wonderful technical-creative challenges to solve, and we can all 
be part of it. 

- Raise the bar - make a feature animation film.
Every animator or artist who has done a couple of shorts before, understands 
the excitement of the prospect doing a feature animation film once. It's really 
a different medium, it's a new technical and creative challenge - risky but 
rewarding. It's also a medium that brings you a new and massive audience. This 
would be the ultimate advertisement for Blender as well as for FOSS in general.

- Investigate using Cloud services and features for open source projects
Software is moving into the cloud, Adobe and Autodesk work hard on it. They 
present this as "benefit for the users" but they actually just pull up an Iron 
Curtain to safely hide their software behind. No more piracy, no reverse 
engineering... total control!
I don't want to wait for us to lose this fight. We can find out ourselves what 
the real user benefits are, but in openness and by truly respecting user 
freedom. The Gooseberry teams will use Cloud, for sharing and collaboration. 
With you too!

- Building the world's largest free/open 3d content & education repository 
We shouldn't underestimate how much importance the open movies and the open 
game had for education and training. Not only for its free data, but especially 
for the tutorials, the making-of videos, the training dvds we made with these 
teams. This massive dataset should be kept around, renewed but also be kept 
updated and working.

- New business model for Blender Institute and Foundation
We can't keep selling paper and plastic with open/free data forever... that did 
a lot for us, helped Blender to grow, hire developers and do big projects. But 
the revenues are going down. Having a pile of DVDs is nice on your bookshelf, 
but not to actually use. Online sharing - in the cloud - is a much better 
solution for the data.
I believe in a future for subscription models for cool 
content/training/data/services. Especially if that enables us to become a media 
producer ourselves!

- Occupy Bay Area, Occupy Hollywood?
There's a real growing unrest out there about how a few greedy people control 
this business -  making their billions - while others lose jobs in the same 
week their company has won an Oscar. Yep, Mark Z. buys another toy for 
billions, which he makes by selling our digital lives. And we nerds just line 
up for yet another Marvel super hero movie again. Meanwhile the powers that be 
prepare for a segregated internet - with fast and "free" commercial channels - 
and a slow, expensive one for the remains of the open internet we loved.

I'm not fit for politics, nor do I feel much like protesting or mud slinging. 
I'm a maker - I'm interested in finding solutions together and doing 
experiments with taking back control over our digital lives, our media, and 
especially get back ownership as creative people again - and make a decent 
living with it.

So that's Gooseberry for me. An experiment, but with potential impact!

I know there's some skepticism out there, about the project concept and about 
the slow funding start. But well - we're learning, and we're developing well to 
get the message and the website to work optimally. It's also inventing 
something new, and that you can only do by trying it.

Key is that I'm having a vision, and the guts to live by that vision. I'm not 
lead by polls, not by common opinions or what others think might be more 
successful. I'm also not a billionaire. Not a movie star. It's just me :) And 
one thing for sure, I cannot do this alone.

http://cloud.blender.org/gooseberry/

Thanks,

-Ton-

--------------------------------------------------------
Ton Roosendaal  -  t...@blender.org   -   www.blender.org
Chairman Blender Foundation - Producer Blender Institute
Entrepotdok 57A  -  1018AD Amsterdam  -  The Netherlands



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