I like this idea. But I would want to try to control the spin on the publicity. Uncontrolled, the spin would likely portray riders as a bunch of crazies doing an extreme activity. Having biked to work year-round for almost as many years as Mitch has, I see winter commuting as a perfectly normal, extremely sane way to commute --- once one figures out a few things (clothes, tires, routes, etc).
It might be a way to get some publicity for bicycles as a year-round 
transportation option.

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