Alright everyone, we have all had our chance to vent about the NOTO owner’s
behavior and ignorance.  Now let’s think about  how to make the best of this
situation.  If we let these bad actors define the narrative for the TWLTL
conversion as “Northside business owners get bike lanes foisted on them,
then Bikies boycott them” we are motivating the business owners along the
next contentious project to organize harder against us.  I have listened to
enough Madison Talk radio to know that there will be no analysis of the
business owner’s responsibility for any negative outcome that may occur.  So
long as the outcome is negative, that is what will get press, and nothing
else.

So if we want this to be the beginning, not the end, of the most overdue
bike improvements, _WE_ need to find ways to help this be a successful
experience for businesses.  Let me start that process by sharing here what
has appeared on NOTO’s facebook page:

---

Dear Marsha,

Yes, I feel as badly as you do. What a stupid thing to do. I felt threatened
and under attack, once again, by the city. You represented the city to me
and I reacted poorly. I don't know what the answers are to this city's
problems but I do know that you are not responsible for them. I am sorry for
the hurt that I caused you.

When you can forgive me, I want to tell you how sorry I am.

John

###

I also posted this on their facebook page:

---

John, the engineering report goes into pretty good detail about the traffic
impacts: A slight reduction in automobile traffic is projected as a result
of diversion at Aberg during rush hour. Backups of 500 feet or less are
anticipated at two intersections during rush hour. I would note that the
traffic volumes on N Sherman peaked in the late 90's at around 20,000 vpd,
and dropped to 17,000 more recently. If you can survive a drop of 3,000 vpd
on N. Sherman, you can probably survive what might occur as a result of the
reconfiguration. You have two factors working in your favor in this case:
The economy is picking up, and the increased bicycle connectivity and ped
friendliness will induce for ped and bicycle traffic.

What this all means for your business is mostly up to you and the other
Northside businesses. If you embrace the changes and welcome the potential
new ped and bike traffic, you have the potential to benefit by inducing more
local business. If you choose to respond negatively, I believe the negative
energy you put out will hurt your business and the property values along the
corridor.

So my question for you is do you want to take on the responsibility that
will be required to benefit from this situation? If so, I am willing to
help. I don't know if you realize it, but I have been pointing out to
bicyclists who are offended at your actions that boycotting your business
hurts their cause too - because if this conversion creates negative press,
it makes the next conversion that much more difficult. I believe it is in
both of our interests to work together for our mutual benefit. I hope you
choose to make the most of this conversion.

Please don't hesitate to contact me if you have questions or needs
associated with the new configuration.

###

To which John replied:

---

Thanks, Matt, anyone who thinks that I am anti-bike should look in my
garage. I even go through dumpsters to pick out bikes to rehab and give
away. I love bikes! John

###

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