Contact emails

pauljen...@chromium.org, behamil...@google.com

Explainer

Chrome:
https://github.com/WICG/turtledove/blob/main/FLEDGE_browser_bidding_and_auction_API.md

Services:
https://github.com/privacysandbox/fledge-docs/blob/main/bidding_auction_services_api.md

Note that this explainer has a helpful onboarding section
<https://github.com/privacysandbox/fledge-docs/blob/main/bidding_auction_services_api.md#onboarding-and-alpha-testing-guide>
for setting up the services.

Specification

May be influenced by Origin Trial feedback, so not yet started.  Protected
Audience auctions running on Bidding & Auction Services provide
functionality very similar to existing on-device auctions so much of the
existing spec <https://wicg.github.io/turtledove/> applies.

Summary

The Protected Audience API (formerly known as FLEDGE) is a Privacy Sandbox
proposal to serve remarketing and custom audience use cases, designed so
third parties cannot track user browsing behavior across sites. This
proposal, the Protected Audience Bidding & Auction Services proposal,
outlines a way to allow Protected Audience computation to take place on
cloud servers in a Trusted Execution Environment (TEE), rather than running
locally on a user's device. Moving computation to cloud servers can help
optimize the Protected Audience auction, and free up computational cycles
and network bandwidth for a device.

Blink component

Blink>InterestGroups
<https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>

TAG review

The parent proposal, Protected Audience, is still pending:
https://github.com/w3ctag/design-reviews/issues/723

TAG review status

Pending

RisksInteroperability and Compatibility

None. This is an optional new feature of the Protected Audience API. Ad
techs can use this new feature by calling
navigator.getInterestGroupAdAuctionData() and specifying values for new
fields in the auction config. Without invoking the new function or explicit
values for those new fields, there's no functional behavioral change as a
result of this feature.

Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked in
the Mozilla forum here
<https://github.com/mozilla/standards-positions/issues/770>, and in the
Webkit forum here <https://github.com/WebKit/standards-positions/issues/158>
.

Web developers: Extensive interest in this feature from adtechs, evidenced
by the myriad of discussions on Protected Audience’s issue tracker
<https://github.com/WICG/turtledove/issues> and weekly WICG calls
<https://github.com/WICG/turtledove/issues/88>.

Goals for experimentation

Operating Bidding and Auction services in TEEs represents a major shift
from running Protected Audience auctions inside the browser.  During this
Origin Trial we’d like to gain confidence that this is possible to do at
scale and in a performant manner.  We want feedback on new API surfaces and
how these servers are operated.

Debuggability

On-device API surfaces should be debuggable in Chrome DevTools, and we’ve
added extensive mechanisms for debugging Bidding and Auction services
<https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md>
.

Will this feature be supported on all six Blink platforms (Windows, Mac,
Linux, Chrome OS, Android, and Android WebView)?

It will be supported on all platforms that support Protected Audience, so
all but WebView.

Is this feature fully tested by web-platform-tests
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
?

No. More web-platform-test
<https://chromium.googlesource.com/chromium/src/+/master/docs/testing/web_platform_tests.md>
coverage is expected when the specification is closer to completion.

Flag name on chrome://flags

Overall control is not possible via chrome://flags, though the consented
debugging support
<https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md#adtech-consented-debugging>
is controlled via chrome://flags/#protected-audience-debug-token

Finch feature name

FledgeBiddingAndAuctionServerAPI

Requires code in //chrome?

Only for UI for the consented debugging support
<https://github.com/privacysandbox/fledge-docs/blob/main/debugging_protected_audience_api_services.md#adtech-consented-debugging>
.

Estimated milestones

We hope to start the Origin Trial sometime during M119 beta. We plan to
continue the Origin Trial for at least three milestones to give developers
time to test the API and provide feedback. Once we are confident that the
APIs are working properly, we will transition the OT from beta to stable
channel.

Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/4649601971257344

Links to previous Intent discussions

Intent to prototype:
https://groups.google.com/a/chromium.org/d/msgid/blink-dev/CABQTWrnSdvf7RgK2wxsmC6rWc8eRoqDZOvgwVFuEx1r2nqmAJg%40mail.gmail.com

This intent message was generated by Chrome Platform Status
<https://chromestatus.com/>.

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