OK - thanks John. LGTM to extend until 132 inclusive.

On 10/1/24 11:49 AM, John Delaney wrote:
Hey Mike,

We also plan to continue sending labels for the "label_only" groups as well, overall this <8.5% of browsers (these labels are also subject to a number of eligibility requirements).

Currently we plan to continue extending this until the new approach is shipped, but we will provide any updates on future I2EEs.


On Mon, Sep 30, 2024 at 6:03 PM Mike Taylor <miketa...@chromium.org> wrote:

    Hey John,

    Can you confirm these labels will only be sent to the 1% "Mode B"
    population, until the new user choice approach is shipped? Or is
    something else planned?

    thx,
    Mike

    On 9/30/24 10:12 AM, John Delaney wrote:

    Contact emails

    johni...@chromium.org <mailto:johni...@chromium.org>,
    wanderv...@chromium.org <mailto:wanderv...@chromium.org>,
    lin...@chromium.org <mailto:lin...@chromium.org>

    *
    *

    Explainer

    
https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md
    
<https://github.com/privacysandbox/tpcd-labeling/blob/main/cookie_deprecation_labeling_explainer.md>

    https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing
    <https://developer.chrome.com/en/docs/privacy-sandbox/chrome-testing>

    *
    *

    Summary

    As noted on the I2D&R for Third Party Cookies
    
<https://groups.google.com/a/chromium.org/g/blink-dev/c/RG0oLYQ0f2I/m/P62t84F1AQAJ)>:

    We recently announced a new path focused on elevating user
    choice, instead of third-party cookie deprecation. We will
    continue to support and invest in the Privacy Sandbox
    technologies. While we can't predict what exact user preferences
    will be, it’s important for businesses and developers to prepare
    for a likely increase in Chrome browsers without support for
    third-party cookies, and to continue investing in
    privacy-enhancing technologies.

    *
    *

    The cookie deprecation labels are useful for developers to
    evaluate and optimize deployments of the Privacy Sandbox APIs
    prior to any changes in the number of browsers which support
    third-party cookies, so we are asking to extend the current set
    of labels
    
<https://developers.google.com/privacy-sandbox/relevance/setup/web/chrome-facilitated-testing>for
    three more milestones.


    Link to “Intent to Experiment” blink-dev discussion

    
https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ
    
<https://groups.google.com/a/chromium.org/g/blink-dev/c/3escBQGtIpM/m/ntcytva5BgAJ>

    https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y
    <https://groups.google.com/u/1/a/chromium.org/g/blink-dev/c/v3PiIzm1M-Y>

    Goals for experimentation

    Continued deployment and evaluation of Privacy Sandbox Ads APIs.

    *
    *

    Experimental timeline

    This feature was previously approved to run up until Chrome 129.

    *
    *

    We would like to extend this for Chrome 130 through 132.

    *
    *

    Any risks when the experiment finishes?

    Minimal, the cookie deprecation labels are only available for a
    subset of users and must be requested.

    *
    *

    Reason this experiment is being extended

    We have received feedback that these labels are useful for ad
    tech companies to evaluate and optimize the APIs in preparation
    for changes to third party cookie availability.

    *
    *

    Ongoing technical constraints

    None

    *
    *

    Will this feature be supported on all five Blink platforms
    supported by Origin Trials (Windows, Mac, Linux, Chrome OS, and
    Android)?

    No, not supported on webview.

    *
    *

    Link to entry on the feature dashboard

    https://chromestatus.com/feature/5189079788683264
    <https://chromestatus.com/feature/5189079788683264>



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