Contact emails

pauljen...@chromium.org


Explainer

https://github.com/WICG/turtledove/pull/1237

https://github.com/WICG/turtledove/pull/1265


Specification

https://github.com/WICG/turtledove/pull/1275


Summary

Adtechs often use “deals” (aka private marketplace) when auctioning ad 
space on web pages.  This can facilitate a seller and a buyer negotiating a 
deal together, for example a bulk-buy deal with the seller offering a 
specific discount if the buyer agrees to buy at least a specific number of 
impressions for a specific ad campaign.  Deals are often referred to, at 
auction time, using a deal ID which is an identifier that buyers and 
sellers can use to refer to a particular deal that they negotiated 
previously. This proposal adds a selectable reporting ID to the Protected 
Audience API to facilitate using deals with the Protected Audience ad 
selection auctions. The new reporting ID is held to the same joint 
k-anonymity requirement of existing reporting IDs so there is no impact to 
user privacy.


Blink component

Blink>InterestGroups 
<https://bugs.chromium.org/p/chromium/issues/list?q=component:Blink%3EInterestGroups>


TAG review

For Protected Audience: https://github.com/w3ctag/design-reviews/issues/723


TAG review status

Completed for Protected Audience, resolved unsatisfied.


Risks


Interoperability and Compatibility

This feature represents optional new behavior that shouldn’t break existing 
usage.


Gecko & WebKit: No signal on parent proposal, Protected Audience.  Asked in 
the Mozilla forum here 
<https://github.com/mozilla/standards-positions/issues/770>, and in the 
Webkit forum here <https://github.com/WebKit/standards-positions/issues/158>
.


Edge: Edge has announced plans to support the Ad Selection API 
<https://github.com/WICG/privacy-preserving-ads/blob/main/README.md> which 
shares much of its API surface with Protected Audience.


Web developers: Requested by 6+ companies (including Microsoft Ads) in 4 
GitHub issues (1 <https://github.com/WICG/turtledove/issues/873>,2 
<https://github.com/WICG/turtledove/issues/716>,3 
<https://github.com/WICG/turtledove/issues/682>,4 
<https://github.com/WICG/turtledove/issues/686>).  


Debuggability

The selectable reporting IDs should be visible in the DevTools Application 
-> Storage -> Interest Groups tab and their selection should be debuggable 
via DevTools debugging of Protected Audience bidding and scoring scripts.


Will this feature be supported on all six Blink platforms (Windows, Mac, 
Linux, ChromeOS, Android, and Android WebView)?

It will be supported on all platforms that support Protected Audience, so 
all but WebView.


Is this feature fully tested by web-platform-tests 
<https://chromium.googlesource.com/chromium/src/+/main/docs/testing/web_platform_tests.md>
?

Yes <https://chromium-review.googlesource.com/c/chromium/src/+/5868409> 


Flag name on chrome://flags

None


Finch feature name

FledgeAuctionDealSupport


Requires code in //chrome?

False


Estimated milestones

Shipping on desktop and Android in M130.


Anticipated spec changes

None


Link to entry on the Chrome Platform Status

https://chromestatus.com/feature/5091868904521728?gate=5207096837275648

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