I agree with Alex's opinion of HW's very poor marketing emails so sent them basically a copy of his email which follows. Maybe HW will, or at least might take a hint from all of this. Hello HW Support, I totally agree with the following statement. I find it in line with my opinion of your Teaser Email Campaign to promote new products so that's why I am sending it to you, again. I just received an email about a new HW product. However, as a blind person, it told me nothing except that the device is thin (though I am not sure how thin, or in reference to what - a thin computer tower is thick compared to a PDA, but not compared to a larger computer tower). What does the image in the teaser email contain? As with your Apex teasers, you are sending BLIND customers PICTURES, and not describing anything!! I thought we (the users) had made it clear in the Apex campaign that this strategy does NOT work and is quite frustrating to us, the people to whom you are hoping to sell this mystery device. At least tell us what the picture contains! Why is this so difficult, to describe a picture to an audience you know cannot see it? If nothing else, could we, the users, please have an explanation as to just what you hope to accomplish by doing this? Our only recourse is to enlist the help of a sighted person, even though Humanware is supposed to be all about empowering their customers and making them independent! I find this marketing practice is in very poor taste and not in the least effective. Thank you, Jim Gammon . Jim ___ Replies to this message will go directly to the sender. If your reply would be useful to the list, please send a copy to the list as well.
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