http://cbc.ca/consumers/market/files/money/science_shopping/
http://cbc.ca/consumers/market/files/money/science_shopping/index2.html

Corporations are going to new lengths to probe the minds of consumers. 
A company in Atlanta is 
scanning people's brains with MRIs, in an effort to record our
subconscious thoughts about products and ads
...
"Theoretically, if you could possibly not only understand how people
respond in a laboratory 
situation to a buying stimulus, then it will certainly help marketers
forecast behavior. Well, if it works — which by the way I don't think it
will — I mean, you get to 1984, and more importantly, Aldous Huxley's
Brave New World." 

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