First, a disclaimer.  I haven't been *looking* for references to uplift
lately.  They're just popping up.

My work led me to this white paper:

Automated Uplift - Welcome to the Future of Web
Marketing<http://www.omniture.com/downloads/07_datasheet_tc_prospects.pdf>

It'll be a little odd for followers of DB's books if "Uplift" really catches
on as a web marketing term.

In the world of Internet v. Anti-net, this stuff is definitely anti-net.

Nick

-- 
Nick Arnett
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