19 August 2004 05:38
rec.sport.disc
Ultimate In The News - WSJ Olympics article

>this is a sweet article from the wall st journal a few days ago:
>
>OLYMPICS
>Why the Frisbee Won't Fly
>At the Games in Athens
>By BARRY NEWMAN
>Staff Reporter of THE WALL STREET JOURNAL
>August 17, 2004; Page A16
>ATHENS, Greece -- Frisbee is a traditional Greek sport; members of American
>Greek-letter fraternities know that. But before the college Greeks had the
>Frisbee, the ancient Greeks had the discus.
>"People have thrown things throughout history," says Jim Kenner, who is 56
>years old and expended time as a youth playing Frisbee and not working much.
>He now owns Discraft Inc., a maker of flying discs in Wixom, Mich. "Flying
>discs trace their roots to pie tins and cow pies," he says. "In terms of
>sport, there wasn't anything suitable except the discus in the past."
>The Frisbee's forerunner was a 10-pound rock. The idea was to throw it.
>Since the Athenian artist Myron sculpted the Discus Thrower in 450 B.C.
>(pictures of the famous statue are everywhere in Athens this month) the
>discus has changed a good deal: Now it's basically 4? pounds of steel. But
>the idea -- to throw it -- has not changed.
>Frisbee, meantime, has blossomed from a lazy game of catch on the frat-house
>lawn into the sport of "ultimate," a high-voltage cross between soccer and
>American football. It was known early on as ultimate Frisbee, but Wham-O
>Inc., which owns the Frisbee trademark, wouldn't get behind it. So it's just
>plain ultimate now.
>That causes branding issues: Ultimate? Ultimate what? But as far as its fans
>are aware, the truly ultimate championships aren't the ones taking place
>here. They rolled out two weeks ago up in Turku, Finland, where 1,500
>athletes joined in, playing on 76 teams from 23 countries.
>How come the Frisbee is on the outs in Athens while the discus, after 2,700
>years, remains so unbendably in? For those who think the Olympics are
>slightly behind the times -- members of the International Olympic Committee
>included -- that's the ultimate question.
>As soon as Athens shuts down, the IOC will begin a rethink of the games
>people play at future Olympics. "It's going to happen from now on -- a
>revision and checkup of the program," says Ron Froehlich, head of USA
>Gymnastics and a member of the IOC's program commission. "It's a matter of
>what appeals to the audience."
>Softball and baseball may get chucked. So might Greco-Roman wrestling. From
>the long jump to the javelin, no track-and-field event is sacred. Fourteen
>pursuits long to replace the rejects. Nothing that relies on motors or minds
>need apply; that leaves out water skiing and checkers. But golf and karate
>are lobbying hard. And, lest ballroom dancing be forgotten, it has
>repackaged itself as "dance sport."
>Movement, music, emotion -- it has everything ice dancing has except the
>ice. "It's a beautiful opportunity for target marketing," says Ken Richards
>of the U.S. Amateur Ballroom Dancers Association. Come 2008, he hopes,
>there'll be some serious boogieing in Beijing.
>Korfball has less Olympic promise, like a list of other IOC "recognized"
>sports: bowling, skydiving, surfing, fistball, wushu, tug-of-war. How about
>Frisbee? Perhaps like skateboarding, which seems content for now with the X
>Games, ultimate is happy with gathering in places like Finland for its own
>World Games. But as for the Olympics, ultimate's organizers just don't think
>it's worth the hassle.
>"A sport with Olympic aspirations needs to be a political organization,"
>says Nob Rauch, a Bostonian who has checked this out for the World Flying
>Disc Federation. "It takes too much energy."
>So Athens 2004 is a one-flying-disc town. In Olympic lore, the discus is
>secure. But its place in the Olympic future may not be -- not unless
>somebody takes a swing at bringing the discus up to date.
>That would be Palle Densam, a Dane who works on an island in the Baltic Sea.
>He has spent years trying to build a better one.
>When he began, a discus was made of metal-rimmed wood, and the men's world
>record -- set by East Germany's Juergen Schult in 1986 -- was 243 feet. Now
>Mr. Densam uses plastic plates to shift metal weight onto the rim. His
>Hi-Spin model is machined for headwinds; his HyperSuperSpin is canted for
>tailwinds. In Sydney, Virgilijus Alekna of Lithuania won the gold medal
>throwing a Densam discus 227 feet 4 inches. But the world record still
>stands: 243 feet.
>Will any non-Frisbee flying disc beat that? In Athens, where Mr. Densam's
>discuses will be filling the air, probably not. But in Beijing?
>"I'm thinking of that," Mr. Densam says. "Maybe I can improve my discus one
>more time."
>Write to Barry Newman at [EMAIL PROTECTED]

---
Wayne Retter
[EMAIL PROTECTED]
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