Hi everyone:

Be sure to mark your calendars for the upcoming Predictive Analytics World 
London Conference, October 29 & 30, 2014 in London, UK.  More information 
below.  

Predictive Analytics World London 
<http://www.predictiveanalyticsworld.com/london/2014/>, the leading 
vendor-neutral analytics conference, is holding its fifth annual conference 
this October 29-30, 2014 in London, UK.  PAW focuses on concrete examples 
of deployed predictive analytics.  Learn precisely how top practitioners in 
a variety of organizations and industries deploy predictive analytics, and 
experience the impact it delivers. The conference delivers case studies, 
expertise and resources to achieve three objectives:

*Bigger Wins:*  Strengthen the business impact delivered by predictive 
analytics
*Broader Capabilities:*  Establish new opportunities with predictive 
analytics
*Big Data:*  Leverage bigger data for prediction and drive bigger value

PAW London's program is packed with the top predictive analytics experts, 
practitioners, authors and business thought leaders, including keynote 
addresses from industry heavy-weights Dr. Geert Verstraeten 
<https://www.linkedin.com/in/geertverstraeten>, Managing Partner, Python 
Predictions; Dr. John F. Elder <http://www.linkedin.com/in/johnelder4>, CEO 
and Founder, Elder Research, Inc.; Dean Abbott 
<https://www.linkedin.com/in/deanabbott>, Founder and President, Abbott 
Analytics and eminent British statistician Professor David J. Hand 
<http://en.wikipedia.org/wiki/David_Hand_(statistician)>, Professor of 
Mathematics, Imperial College, London.

*Case Studies: How the Leading Enterprises Do It:*

This year’s programme <http://www.pawcon.com/london/> features (among 
others) the following case studies, on how Predictive Analytics:

·        increases online user engagement at Booking.com
·        enables Activision to detect cheaters in the #1 video game on the 
planet
·        helps Tata Sky (India’s largest cable TV company) to cross sell
·        helps the Belgian government to detect and reduce fraud
·        optimizes marketing spending at Verivox.de
·        allows the NSA to detect malicious use of internet anonymizers

Additionally, other sessions focus on how to:

·        make the most out of Big Data sources
·        benefit from the Internet of Things to increase customer profiling 
and prediction
·        understand improbability instead of probability
·        successfully combine logistic regression with ensemble modeling
·        deploy target shuffling to avoid the peril of vast search

*In **last year’s edition* 
<http://www.predictiveanalyticsworld.com/london/2013/>*,* *no less than 93% 
of attendees stated they would recommend PAW London to their peers, and 78% 
of attendees evaluate PAW as better / much better than other conferences in 
the domain.* 

PAW London aims to attract a wide variety of stories covering *hot topics*
 and *advanced methods* such as *response modeling, churn modeling, 
crowdsourcing predictive analytics, demand forecasting with predictive 
models, discovery of technology trends, financial services, human resource 
retention, non-profit fundraising, online ad optimization, operational 
analytics, pharmaceutical and health applications, project management for 
analytics, risk management, social data, supply chain management, text 
analytics, uplift modeling (net lift),* and other innovative 
applications that benefit organizations in new and creative ways. 

Join PAW and access the best keynotes, sessions, *workshops* 
<http://www.predictiveanalyticsworld.com/london/2014/predictive_modeling_methods.php>,
 
exposition, expert panel, networking coffee breaks, reception, brand-name 
enterprise leaders, and industry heavyweights in the business. 

Last but not least, join PAW London to interact and learn from an 
international network containing both managers and practitioners in the 
field of advanced analytics. 

WORKSHOPS: PAW London also features a post-conference workshop with Dr. 
John Elder that complements the core conference program.

Join PAW and access the premier keynotes, sessions, workshops, exposition, 
expert panel, networking coffee breaks, brand-name enterprise leaders, and 
industry heavyweights in the business. 

*Cross-Industry Applications*

Predictive Analytics World is the only conference series of its kind, 
delivering vendor-neutral sessions across verticals such as banking, 
financial services, e-commerce, education, government, healthcare, high 
technology, insurance, non-profits, publishing, social gaming, retail and 
telecommunications. 

And PAW covers the gamut of commercial applications of predictive 
analytics, including response modeling, customer retention with churn 
modeling, product recommendations, fraud detection, online marketing 
optimization, human resource decision-making, law enforcement, sales 
forecasting, and credit scoring. 

GET STARTED. If you're new to predictive analytics, kicking off a new 
initiative, or exploring new ways to position it at your organization, 
there's no better place to get your bearings than Predictive Analytics 
World. See what other companies are doing, witness vendor demos, 
participate in discussions with the experts, network with your colleagues 
and weigh your options! 

Registration:   http://www.predictiveanalyticsworld.com/london/register.php

Take £75 off the Early Bird or the Advance Two Day Pass registration fee 
with this posting's promotional discount code: *GOO100*

Save an additional £100 for each additional attendee from the same company 
registered at the same time.

View the PAW London Agenda at a glance:  
http://www.predictiveanalyticsworld.com/london/2014/agenda.php

Articles and blog entries about PAW can be found at pawcon.com/pressroom.php 

What is predictive analytics? See the Predictive Analytics Guide:   
www.predictiveanalyticsworld.com/guide 

If you'd like our informative event updates, sign up at:   
www.predictiveanalyticsworld.com/signup-us.php 

To sign up for the PAW group on LinkedIn, see:   
www.linkedin.com/e/gis/1005097 

Follow PAW International on Twitter:   http://twitter.com/pawcon/

Follow PAW Facebook:  http://www.facebook.com/pawcon

For inquiries: 
*UK/Europe*
Questions regarding registration, or administration: 
registrat...@risingmedia.com 
Phone: +49 8151 55 66 045 

*ALL PREDICTIVE ANLYTICS WORLD EVENTS:*
Predictive Analytics World for Government – Sept 15-17, 2014 - 
http://www.pawgov.com
Predictive Analytics World Boston – Oct 5-9, 2014 - 
http://www.pawcon.com/boston/2014/
Predictive Analytics World for Healthcare Boston – Oct 6-7, 2014 - 
http://www.pawcon.com/health/2014/
Predictive Analytics World London – Oct 29-30, 2014 - 
http://www.pawcon.com/london/2014/
Predictive Analytics World Berlin – Nov 4-5, 2014 - 
http://predictiveanalyticsworld.de/
PAW Videos: Available on-demand – www.pawcon.com/video

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