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------------------------------------------------ "Business Builders" series - Part 5. Five common marketing mistakes ------------------------------------------------ Judging the effectiveness of your marketing efforts is easy � they're either producing results or they're not. If you're less than thrilled with your current ROI, here are five fixable mistakes to boost your results: ------------------------------------------------- Mistake Number 1: Hyping product features instead of benefits. Instead of �XYZ product has a 64-gigabyte overdrive capacity,� try �You'll cut your payroll processing time in half!� What sounds more compelling to you? Remember...it's not all about you, but rather �what's in it for me?� Mistake Number 2: Not clearly stating your USP. Why should I buy from you instead of your competition? That's the essence of your Unique Selling Proposition. Whether you're competing on price, service or responsiveness, make sure the �why buy� reason comes through consistently in every piece of promotion you create. Mistake Number 3: Not identifying your customers' needs. Designing your USP around the needs of your customer is a smart strategy. How do you find out? Ask! It's called identifying their pain. You may think price is the driving factor when what your customer really wants is reliability. Once you've ID'd the pain, focus on what your business can do to fix the boo-boo. Mistake Number 4: Making it difficult to do business with you. Is every single person in your company driven by customer satisfaction? Are phones answered promptly, or do customers get dropped into voicemail hell? Try calling your main number or customer service centre to test the level of success or frustration your customers face daily. Is contact information easy to find on your website? If you make someone work for it � they won't. Mistake Number 5: Not recognizing what works�then sticking with it. How do you know which ad, headline or offer most appeals to customers? By putting them all to the test. Rather than running the same ad for three weeks, why not run three similar ads with slightly different offers and measure which draws better? Or split your marketing dollars between print and direct mail to see which produces better results. And don't expect the phone to ring off the hook with just one ad. It takes up to seven exposures to make an impression on a potential buyer. If you bail out at Week 6, you're cutting short your chances for a sale. See yourself in any of the above? Thankfully, they're all relatively quick fixes � and well worth the investment for more effective marketing. -------------------------------------------------------- The single, fastest, way to build your online business is through "Joint Ventures". Here you can combine your marketing efforts with others who have products, resources or a customer list that you need. To read more about the power of Joint Ventures click on this link: http://netblueprint101.com/JVs/index.html --------------------------------------------------------- Don't forget - I promised you access to one of the most sought after e-books on the Internet at the start of this "Super Brands" series. If you follow this link to my website - http://netblueprint101.com/CIIM.pdf you can download Mark Joyner's Confidential Internet Intelligence Manuscript which contains some of the best researched information I've seen anywhere on the net. It's all yours - FOR FREE ! To read this e-book you'll need to use Acrobat 4.0 reader Download a copy by using this link: http://www.adobe.com/products/acrobat/readstep.html ---------------------------------------------------------- To Your Online Success , Les Sheppard. Blueprint is the publication of netblueprint101.com 2003. Visit us on the web at http://www.netblueprint101.com/about.html for more information on how you can build a complete Internet business from scratch! Recommend Blueprint to your friends. All subscriptions simply need to be sent to [EMAIL PROTECTED] with "Subscribe" in the subject line. The Clarence, Long Curtain Road, Southsea, Hants. PO5 3XX. UK. To unsubscribe or change subscriber options visit: http://www.aweber.com/z/r/?TAyMjMxMtMysnGzMDIxs ------------------------ Yahoo! Groups Sponsor --------------------~--> Make a clean sweep of pop-up ads. Yahoo! Companion Toolbar. Now with Pop-Up Blocker. Get it for free! http://us.click.yahoo.com/L5YrjA/eSIIAA/yQLSAA/BCfwlB/TM --------------------------------------------------------------------~-> Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/kumpulan/ <*> To unsubscribe from this group, send an email to: [EMAIL PROTECTED] <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/
