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Hi Nelayan,
With today's newsletter issue, I'm trying to get you to think
'out-of-the-box'. There are numerous ways to profit out there, and
sometimes it pays to look at things from a slightly different angle.
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Discover How A Bang On The Head, A Smart Kangaroo And A Quick
Thinking Entrepreneur Managed To Send 45,000 Free Visitors To A
Brand New Website
If you are always on the look out for a money spinner, sometimes
you'll find them pop up in the most unlikely of places.
A Herd Of Website Visitors That Didn't Cost Anything...
In September 2003 an amazing turn of events led to a massive flood
of media coverage, which in turn sent a stampeding herd of free
visitors to a brand new website.
Leonard Richard is a 52 year old farmer living down under in
Victoria, Australia. He was out and about on his farm not too far
from his house, when a branch fell and hit him hard on his head.
Leonard estimates that he must of been out cold for at least half
an hour and was in a really bad way.
As luck would have it, Leonard's pet kangaroo called Lulu,
discovered him and helped to raise the alarm. I didn't realize this
myself, but kangaroo's can make a kind of barking noise. The
persistent and somewhat out of character barks from Lulu eventually
managed to alert Leonard's family in his house nearby.
It's uncertain but Leonard thinks that Lulu may have also turned
him on his side to keep his airway clear, although I'm not sure
whether I believe that bit. Leonard was airlifted by helicopter to
the nearest hospital.
Lulu was credited with saving Leonard's life. The news of Lulu the
'life saving' kangaroo soon spread. The RSPCA decided to give Lulu
a very rare bravery award which resulted in a lot of media interest.
A Quick Thinking Entrepreneur...
On the other side of Australia, a quick thinking entrepreneur and
website designer by the name of John (sorry that's all I could
get), got in touch with the Richard's family and offered to set up
a website for them free of charge.
They would then be able to share their story across the globe. The
website didn't go live until April this year, just before the RSPCA
officially announced the award. This was when the media frenzy
whipped up a real pace and the website was literally flooded with
visitors. So many, that they had to shut the site down and upgrade
the servers. You can view the site here:
http://www.luluthekangaroo.com.au/
An Opportunity To Bring In Some Cash
If you look at the site, they've managed to take advantage of all
this traffic by adding a few money spinners on the site.
- They've got a small banner for GoDaddy website hosting, and they
also adapted it to feature a picture of Lulu as part of the banner
animation (nice touch).
- They're selling T-shirts with a picture of Lulu on them promoting
world peace.
- They have put together an ebook detailing all the events up to and
after the accident.
- Finally, they have converted the ebook to a mini disk as well.
As another nice touch they are also donating a percentage of the
profits to charity.
They seem to have made a fair attempt at trying to make some money
from what could have otherwise been a family tragedy. Good luck to
them I say!
Keep Your Eye's Open For Potential Money Spinners
This sort of opportunity is nearly always going to be a short-term
money spinner. Obviously, most people are not going to stumble on a
life saving kangaroo like this one.
However, as an entrepreneur it may pay you to keep your eye out for
any unusual events, acts of bravery, etc. Basically anything that
has the potential for a lot of media interest.
Most people like the Richard's family would never even consider
building their own website after a situation like this. You can get
a domain name and some hosting for about $20. If you know how to
build a basic looking website, the only additional cost will be
your time.
As this story showed, having a website really helped to give this
tale of bravery worldwide recognition. If you type 'lulu the
kangaroo' into a search engine you will find loads of news sites
linking to Lulu's website. I very much doubt there would have been
as much interest if the news websites didn't have Lulu's website to
refer and link to.
Joint Venture Possibilities
If you have your own niche product already, you could go looking
for human interest stories that relate to your product.
Alternatively you could team up with a joint venture partner that
does have a related product.
Here's An Example...
Let's say that a story breaks in your area about a woman that has
given birth to 7 children all at once. With IVF treatment this
could happen. This sort of thing is usually very popular in the
media.
You could approach the woman and offer to build a website for her.
With all those children she is bound to get a lot of media
coverage, and she might be interested in trying to make a bit of
money from all the media interest. At the end of the day, all those
hungry mouths will need to be fed somehow.
You could propose a 50/50 split on any profits from displaying a
few ads and links to baby related products on the site.
Summary
This is not the sort of thing that you would be able to give up
your day job to pursue, but it could provide you with a nice little
cash boost.
I hope you found this interesting,
Best wishes,
Jason
'Business Brainwaves' Newsletter
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� 2004 Jason Lewis. All rights reserved.
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permission is prohibited.
My Contact Information:
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NN10 0QT, Rushden, United Kingdom
Tel: (44) 0 1933 411692
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