NETWORK WORLD NEWSLETTER: MICHAEL OSTERMAN ON MESSAGING 09/21/04 Today's focus: Mailbag: The future of spam
Dear [EMAIL PROTECTED], In this issue: * Readers weigh in on spam * Links related to Messaging * Featured reader resource _______________________________________________________________ This Newsletter is sponsored by Antepo TAKE CONTROL OF INSTANT MESSAGING Antepo OPN System provides the foundation for enterprise-grade IM in your organization, with XMPP & SIMPLE interoperability, unmatched security, carrier-class reliability, and built-in SEC compliance. Build Presence into Outlook & business applications and integrate with familiar tools like SQL Server, Oracle and Active Directory. http://www.fattail.com/redir/redirect.asp?CID=81250 _______________________________________________________________ DOWNLOAD THE LATEST SPECIAL REPORTS FROM NETWORK WORLD Focused reports on compelling industry topics, Network World Special Reports are available online at Network World Fusion. Network World Special Reports on Mobility, IP Telephony Security, the State of Wireless LANs and more are currently available. Download any or all of our Special Reports at: http://www.fattail.com/redir/redirect.asp?CID=81374 _______________________________________________________________ Today's focus: Mailbag: The future of spam By Michael Osterman My recent article on the future of spam generated quite a few e-mail responses from readers. Here's a sampling of what they had to say: * "It's been so long since my first e-mail account that my ��perceptions fade, and so instead of seeing how it is today vs. ��how it was then, I look at my inbox, see that today I only got ��25 ads for Cialis instead of the normal 28, and I think it's ��better. It's a 10.7% improvement over yesterday, but 2,500% ��worse than the optimum situation, which should be the goal." * "I hope you're right, but I think spam will be a problem for a ��long time. No matter how good the infrastructure for blocking ��spam, there will always be some amount of it that will get ��through. First, because the spammers' cleverness at disguising ��and dressing up spam to look legitimate should not be ��underestimated. Secondly, because no automated means of blocking ��spam is perfect, so there will always be a need to be less than ��100% aggressive in our blocking techniques, lest we block too ��many legitimate e-mail messages." * "I suggest that governments should levy a tax (let's say ONE ��U.S. CENT) for every e-mail sent for each addressee, and block ��incoming e-mail from countries not adopting the same standard ��and (roughly) the same price. The tax should be levied directly ��from every ISP by monitoring their backbone link; each ISP would ��be free to find ways to recover this expense from their users." * "Since we implemented a solution we can see that the volume of ��spam is just as high or higher but most does not get through. ��It's becoming out of sight, out of mind. The only problem I see ��is that the home user will continue to operate without ��anti-virus or anti-spam unless it just becomes a part of the ISP ��offering." * "The problem is that the spammers feel that they are in a ��technological struggle with the anti-spam vendors. They (the ��spammers) obviously feel they are winning the war. As long as ��that mind set continues, spam and the costs associated with ��preventing it will continue to rise. The loser in all of this is ��corporate America, which has to spend millions on a ��non-productive defensive measure." Thank you to everyone who responded to the article. RELATED EDITORIAL LINKS Microsoft, Polycom team on collaboration products Network World, 09/20/04 http://www.nwfusion.com/news/2004/092004polycom.html Network World, 09/20/04 http://www.nwfusion.com/news/2004/092004polycom.html _______________________________________________________________ To contact: Michael Osterman Michael D. Osterman is the principal of Osterman Research <http://www.ostermanresearch.com/>, a market research firm that helps organizations understand the markets for messaging, directory and related products and services. He can be reached by clicking here <mailto:[EMAIL PROTECTED]> _______________________________________________________________ This newsletter is sponsored by Nokia NW Special Report: Preparing an Infrastructure for Mobile Applications. Mobility, properly done, increases productivity and decreases operating costs. So get up to date information about building a mobile infrastructure, dealing with security issues, the latest networking options, connectivity alternatives and operational support enhancements. http://www.fattail.com/redir/redirect.asp?CID=81446 _______________________________________________________________ ARCHIVE LINKS Archive of the Messaging newsletter: http://www.nwfusion.com/newsletters/gwm/index.html _______________________________________________________________ FEATURED READER RESOURCE ACCESS NW'S IN-DEPTH REPORT ON: BLADE SERVERS Available now is Network World's Technology Insider on: Blade Servers. Find out why early adopters of blade server technology say the benefits aren't science fiction, how blade servers differ by vendor, why blade servers are perfectly suited for today's data centers, review our extensive blade server buyer's guide and more. Click here: <http://www.nwfusion.com/nlmsg594> _______________________________________________________________ May We Send You a Free Print Subscription? You've got the technology snapshot of your choice delivered at your fingertips each day. Now, extend your knowledge by receiving 51 FREE issues to our print publication. Apply today at http://www.subscribenw.com/nl2 International subscribers click here: http://nww1.com/go/circ_promo.html _______________________________________________________________ SUBSCRIPTION SERVICES To subscribe or unsubscribe to any Network World e-mail newsletters, go to: <http://www.nwwsubscribe.com/Changes.aspx> To unsubscribe from promotional e-mail go to: <http://www.nwwsubscribe.com/Preferences.aspx> To change your e-mail address, go to: <http://www.nwwsubscribe.com/ChangeMail.aspx> Subscription questions? Contact Customer Service by replying to this message. This message was sent to: [EMAIL PROTECTED] Please use this address when modifying your subscription. _______________________________________________________________ Have editorial comments? Write Jeff Caruso, Newsletter Editor, at: <mailto:[EMAIL PROTECTED]> Inquiries to: NL Customer Service, Network World, Inc., 118 Turnpike Road, Southborough, MA 01772 For advertising information, write Kevin Normandeau, V.P. of Online Development, at: <mailto:[EMAIL PROTECTED]> Copyright Network World, Inc., 2004 ------------------------ This message was sent to: [EMAIL PROTECTED]
