Title: Early To Rise
The Internet's Most Popular Wealth, Health and Wisdom EZine
www.earlytorise.com
Tuesday November 2, 2004
Message #1249

"October. This is one of the peculiarly dangerous months to speculate in stocks in. The others are July, January, September, April, November, May, March, June, December, August, and February."
Mark Twain

  • What Staples' CEO Ron Sargent did his first day on the job
  • A better way to lower your "bad" cholesterol
  • An important lesson to be learned from a shameful period of American history
  • When to start buying stocks
  • Charles Delvalle's confession
  • Why you should consider (or re-consider) using banner ads
  • Where the term "dark horse" came from

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Wealth

Take the Time to Know Your Customers

On his first day as CEO of office-supply giant Staples, Ron Sargent put on the red shirt and black pants and went to work helping customers on the showroom floor. "Get your hands dirty," he advises. "Before you can be a great leader, you need to understand the inner workings of the business and where and how the greatest impact can be made."

I feel the same way. That's why I'm always eager to meet ETR readers and AWAI students at seminars and conferences. You won't ever really understand how you can take your business to the next level if you aren't willing to listen to the complaints, suggestions, and dreams of the people who are buying your products.

 

Health

How I Lowered My Bad Cholesterol Without Statin Drugs

In a recent issue of his "Health Alert" e-zine, Dr. Sears made a very good point: "Most doctors will tell you that the best way to lower cholesterol is to lower your LDL ("bad") cholesterol. They suggest that you do that by taking statin drugs, such as Lipitor or Zocor. However, increasing your HDL ("good") cholesterol, is the best way to lower your risk of heart disease."

As anyone who's been reading ETR for a while knows, you don't need drugs to raise your HDL. I'm a perfect example. Three years ago, a doctor told me I had to begin taking Lipitor to control my cholesterol. I didn't like the idea of taking drugs at 49, so I spoke to Dr. Sears. He told me to reduce my consumption of carbohydrates and pick up my exercise routine. Today, both my HDL and my LDL levels are well within the "safe" range.

If you're overweight, under-exercised, and taking statin drugs, don't stop taking them without a doctor's advice. But do consider switching to a doctor who's up to speed on what good nutrition and exercise can do to keep you healthy.

(Discover The Amazing "Heart-Health" Secrets of The Strongest... Most Energetic... And Most Successful People in The World! In Dr. Sears new book, "The Doctor's Heart Cure"
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Wisdom

What Would You Be Willing to Do for Gold and Silver?

By some estimates, almost 100 million Native Americans died as a result of the colonization of North and South America. Invading Europeans were interested in the New World's gold and silver and were willing to murder, infect, segregate, and eventually exterminate millions of people to acquire it.

They got pretty much what they wanted, with all the unpleasant attachments that the pursuit of material wealth involves. For the most part, Indians were not interested in competing with their conquerors. The Indian soul had a different orientation. "It is a simple truth that we Indians did not, so long as our native philosophy held sway over our minds, either envy or desire to imitate the splendid achievements of the white race. In our own thought, we rose superior to them!"

(Source: "The Soul of an Indian" by Charles Alexander Eastman)

 
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Today's Message

What to Invest In When You Have More Than $100,000 but Less Than You Need to Retire
by Michael Masterson

Yesterday, I made the case that in the first stage of wealth building -- when you have less than $25,000 to invest -- the only investment to consider is to start a side business. When you pass that initial plateau, you can branch out into conservative investments. Aside from some emergency cash, during the second stage of wealth building your money should be in equity-building real estate and fixed-income instruments. Not stocks.

I recommend investing in stocks only after you have passed that $100,000 plateau. While you are still actively building wealth and are not yet in the final (retirement) stage of managing your money. So today, let's talk about that -- where your money should be during the third stage of wealth building -- when you have built up your investable net worth to between, say, $100,000 and $1,000,000. Here's what I think your "stage-three" portfolio should look like.

1. Emergency Cash

Everyone needs some cash hidden away for immediate access. There are different opinions as to what constitutes a "safe" minimum. Some say as little as one-month's pay or expenses. Others argue for six months or more. My suggestion is a little more than three month's worth of expenses. If, for example, you spend about $75,000 per year after taxes to maintain your lifestyle, you'll want to have about $20,000 in cash somewhere . . . just in case.

2. Hard Assets/Collectibles

You shouldn't view hard assets and collectibles the same way as you view stocks and bonds. Yet, if you buy and sell them right, they can give you a consistently much higher rater of return, even over a longer period of time.

Longtime ETR readers know that my preference in terms of hard assets is fine art. Most of the advantages of fine art are also available to collectors of antique furniture, dolls, rare coins, Americana, vintage guns, cameras, etc. So long as there is an active, inter-connected market, you can enjoy yourself and make some decent money -- or simply enjoy a reasonable appreciation -- by collecting.

I recommend collecting art because it brings with it so many other gifts:

* The pleasure of learning
* The excitement of building a collection
* The stimulation of new friends
* A wider, more sophisticated view of history

If you focus your collection, you will develop a feel for what is good and likely to appreciate and what is overpriced. As with other collectibles, it usually pays to pay extra for quality and rarity.

3. Real Estate

Yesterday, I recommended investing in equity-building real estate during your second wealth-building stage. In stage three, you should add income-building real estate to your portfolio. (Through ETR's real estate guru, Justin Ford, we've developed an entire program to help you do it)

Real estate is an essential part of my investment program. I have almost half of my investable net worth in real estate. About 25% of that is invested in buy-and-flip properties -- transactions that I used to do myself and now have someone handle for me. The majority is in rental apartments and office space. These investments have been relatively easy to run.(I use professional management companies for all my properties that are 10 units or larger.) They not only provide me with regular income, they have also been appreciating at an average rate of about 12% per year.

4. Side Businesses

Having a significant share (i.e., 25% or more) of a small but growing business is truly the single best way I know of to get rich. There are several ways to do this:

* Find a small, fast-growing business in your local area and buy into it. This is easier to do than it seems. Many entrepreneurs are happy to trade a little stock for cash if it can help them grow faster, reduce their risk, and boost their confidence.

* Identify a smart, hard-working relative or friend and back him in some small but potentially sizeable business that doesn't require you to risk a lot of cash.

* Create a side business selling a skill you currently have (accounting, legal, writing, editing, purchasing, etc.) or could develop (graphic design, copywriting, resume writing, etc.).

* Turn a hobby or passion (stamp collecting, gardening, pets) into a profitable, Internet-based, direct-marketing business. We already have a program to help you with the direct-marketing side of the business. and are developing one to help you with the Internet side as well.

5. Bonds

A significant portion of your portfolio -- 15% to 20% -- should be in ultra-conservative fixed instruments -- Treasuries and top-quality government or corporate bonds. What you're looking for here is safety, not yield. You'll be getting plenty of maximized returns in your side businesses and real estate.

6. Stocks and Stock Funds

If you invest in quality real estate and develop at least one side business, it won't be long before you have more cash coming in than you can reinvest in those enterprises. Even if you invest a good deal of that extra money in bonds, you'll probably still have some left over. That's when you consider stocks and stock funds.

Most of the money I put in the stock portion of my portfolio (never more than 10% of my investable net worth) is invested in no-load funds that track major markets. But now and again I'll have some fun with an individual stock that is recommended by someone I trust and follow.

In either case -- stocks or stock funds -- I don't look to get the best possible return for my money. With side businesses and real estate giving me relatively high, risk-free yields, why would I want to take a chance with speculative stocks? I look for the average return that the market has historically afforded -- about 10%. Even so, by following good advice, I've been able to achieve a slightly-higher-than-average rate of return on stocks -- between 12% and 15%.

 

Today's Action Plan

What wealth-building stage are you at? If you have less than $100,000 to invest, go back and re-read the recommendations I made in yesterday's message. If you've already made it past that stage, consider organizing your portfolio according to the recommendations I made today.

 
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The ETR Question Of The Week

Did You Ever Steal From Your Boss?

Here's the way Charles Delvalle in ETR's Customer Service Department answered this week's question:

"Have I ever stolen from work?

"Yeah, back when I was about 16. I worked at Sweet Tomatoes, manning the cash register. We were always supposed to pay for our meals there, but I was poor high school student and got paid minimum wage! Not only that . . . I was the best cashier in the store and did anything the managers told me. So, needless to say, I never paid for any of my meals in that place. (Except for my first one.) Thankfully, the managers never caught on. Or if they did, they never told me about it.

"Stealing from work is definitely something that I would never do again, partly because I now love my job, instead of hate it. Plus, I'm not getting anywhere near minimum wage now, so that completely helps the situation a lot.

"In the end, sometimes people need responsibility to flourish, and here I get the responsibility that takes my mind off any negative things that might hurt this company. At Sweet Tomatoes, your mind would wander -- which brings me to the famous line: 'An idle mind is the devil's playground!'"

What about you? Did you ever steal from your boss? Let us know by posting your story (or your thoughts on the subject) on "Speak Out." Click on http://speakoutforum.com/forum/viewtopic.php?t=369.


 

Sales and Marketing

Banner Ads: What Good Are They?

As you probably know, banner ads are boxed, usually colorful, promotions that appear on a website. Small but eye-catching. For several years, they were promoted as the hottest thing on the Internet. But their effectiveness never matched their costs. In recent years, the cost of placing a banner ad has plummeted. Still, many direct marketers find them unprofitable. At ETR and AWAI, though, we've had some success with strategically placed banner ads. So, given the low cost, we think you should consider them for a small part of your Internet marketing budget.

 

Word to the Wise

In a horse race, a little-known contender that makes an unexpectedly good showing and defeats its more famous rivals is called a "dark horse." Not because of its color (which could be anything) but because of its obscurity. The term has been extended to apply to competitors in other kinds of contests (especially political candidates running for office) who are unlikely to win.


Michael Masterson
Copyright ETR, LLC, 2004

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