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Wealth |
When Community
Leaders Get Excited About the Money You're Going to Make
. . . Run
Watch out when community leaders start making
big promises about the benefits of a new ballpark, arena,
convention center, etc. Boston businesses in the immediate
area of the FleetCenter reported poor sales during the Democratic
convention. Some cut their losses and closed down altogether.
"It's just been a disaster," Nick LaRosa, owner
of an Italian cafe, told Newsday midway through the gathering.
Most big events were held in a select few sponsor hotels.
Meanwhile, locals who normally shop in the area avoided
it or left town for the week due to traffic/security worries.
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Health |
Heart Help
From Down Under
The University of Oslo recently reported
that kiwifruit cuts the amount of fat platelets being
pumped around the body, while also thinning the blood.
"Consuming kiwifruit is an effective way of inhibiting
blood clotting and can improve cardiovascular risk profiles
in healthy adults," said lead researcher Professor
Asim Duttaroy. In his study, consumption of kiwis lowered
subjects' trigylceride levels by an average of 15%.
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Wisdom |
Even Tiger Has a Coach
-- Do You?
The very best athletes, entertainers,
and business leaders all have someone in their corner
they can go to for advice, leadership, and teaching.
Sadly, the average person has no coach or, even worse,
allows himself to be influenced by those who have never
achieved a high level of success. If you do not already
have one, make it a goal to find a mentor who will help
fine-tune your game, hold you accountable, and who is
not afraid to criticize when necessary.
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Advertisement |
Can you IMAGINE
yourself wealthy?
It may seem like a silly question. But don't laugh.
Most people can't imagine themselves in possession
of great wealth.
And sadly, that's WHY they will NEVER experience
the absolute joy and awesome freedom of being rich...
Are you ready for real wealth?
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more:
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Today's Message |
Stupid Employer Tricks
by Gary North, Ph.D.
If I were doing this for David Letterman,
my list of "Stupid Employer Tricks" would look
something like this:
#10: Pay as little as possible, irrespective
of the employee's loyalty.
#9: Promote relatives; skip over veterans.
#8: Micro-manage middle managers.
#7: Avoid talking personally with your customers.
#6: Fail to implement a "How was our service?"
program.
#5: Fail to micro-manage your Webmaster.
#4: Hold divisional meetings more than 30 minutes/week.
#3: Fail to publish & enforce sexual harassment guidelines.
#2: Promote only college graduates.
#1: Neglect to pay withholding tax to the IRS.
I put the college graduate requirement close
to the "top" of my list. Right there next to stiffing
the IRS. Yet corporations have been implementing this rule
for a generation.
There is a reason for this, one which nobody
dares say publicly. Businesses are using the college degree
as a way to screen out members of voting groups that are
given special consideration by the federal government. The
bureaucrats have made it illegal, or close to it, for businesses
to use general testing to screen job candidates. They can
use highly specialized tests for certain jobs, but not general
tests.
So, employers have gone to a "college-degree-required"
screening strategy. They impose it on everyone, so regulatory
agencies won't be all over them for discrimination. Discrimination
against morons, I guess. "No moron left behind."
The policy is, nevertheless, a bad one. What
we learn in college rarely has anything to do with our ability
to perform in a profit-driven business. The skills required
to master a job are not those imparted by a college-level
textbook. I know of no company that requires candidates
for career advancement to sit in business-operated classrooms
for 50 minutes a day, 14 weeks per term, and to take notes
and read textbooks.
But there are lots of businesses that require
this of entry-level jobseekers. "No college degree
-- no job."
They are screening for the ability to (1)
be bored for five years and not quit, (2) stay sober during
the week, and (3) take exams.
Any job that requires (1) and (3) as prerequisites,
other than for licensed professions (physicians, lawyers,
CPAs, dentists, etc.), is a job you really ought to avoid.
But maybe you're stuck, or think you are. You want that
college degree. How are you going to get it?
Night school at a junior college is one way.
Or at least half the way. It could be worse. I went back
to night school after I had my Ph.D. in order to get credits
for a regulated profession. It's not too difficult. But
it takes time. I took 12 units in two terms. Had I gone
to summer school, I could have picked up another six. At
that pace, it would have taken me more than three years
to earn my Associate of Arts degree.
There is another way: Take written exams to
quiz out. The main ones are AP, CLEP, Dantes (military),
and DSST. If you hustle, you could pass one a month. In
two years, you've got the A.A. degree.
There are a handful of colleges that offer
a B.A. by examination. This is a good way to stay put and
advance your career. It takes time, but it can be done.
Is it worth it? That depends on your career
choice, your employer, and your desire to prove that you
are college material. If you think a college degree could
help you, it's wise to stick only your big toe back into
the academic pool. Don't apply to a distant college, get
accepted, quit your job, and enter as a full-time freshman.
That's a high-risk strategy that isn't necessary.
Instead, you can buy a used textbook on eBay
for $20. You can study for a CLEP exam. You can buy a $20
CLEP how-to manual at the local bookstore or on Amazon.
For $50, you can take a CLEP exam. See if you're ready for
prime time. If you pass, you just earned three college credits.
If you don't pass, you get a warning: "Brick wall ahead
-- consider alternative route." (There is a book by
a New York Times writer, Linda Lee, that shows there are
alternatives to college. It's called "Success Without
College" "Success
Without College". You might want to get yourself a copy.)
The conventional ways through college are
packaged in ready- to-use, meaning ready-to-sell, formats.
But there are loopholes in every known man-made system.
This includes higher education.
If you look for loopholes, you'll find them.
If you use loopholes, you won't have to pay retail. And,
as I always say, "Never pay retail."
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Today's Action Plan |
| There comes
a point in most careers when the jobholder says to himself/herself,
"There's more to life than this." For some of
these people, earning a college degree is a path worth taking.
If you think you might be one of them, you'll be interested
in the new "How to Save a Fortune on College"
program created by ETR and Gary North. To learn more about
it, click
here to see the details:
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Advertisement |
It's a Lot of
Bull!
Don't believe what you've been told about your
health... Tired of getting health advice from fat doctors with
pasty faces and big red noses? Sick of people telling you "eat
less meat?"
Reclaim the masculinity you had when you were
20:
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|
The ETR Question Of The Week |
Did You
Ever Steal From Your Boss?
Here's the way Jon Herring, one of our staff
writers, answered this week's question:
"The only time I remember stealing
from work is when I was 13 years old. I worked at the
local grocery store in my hometown of Chattanooga, Tennessee,
and my job was bagging groceries, working for tips. I
can still remember how 'rich' I felt, walking home with
two pockets full of quarters after a long day. On the
weekends, I always arrived early to stock the shelves
before the customers arrived.
"As one of the perks, the store kept
me well fed, so I never thought of stealing food. But
I did have my eye on the tobacco rack.
"I had never used tobacco at the time,
but I noticed how much the older kids enjoyed dipping
Wintergreen Skoal. So when I got the chance, I knew exactly
what I was going for. One morning when Mr. Leatherwood
showed me a stack of boxes and told me to get busy stocking
up the chewing tobacco and cigars, I knew my chance had
come.
"First things first. I stashed away
two cans of Skoal and a pack of Swisher Sweets cigars
for good measure.
"I could hardly wait to finish my shift
and enjoy the spoils of my theft. The plan was to run
home, grab my fishing gear, and walk to the lake for a
relaxing day of chewing tobacco . . . and maybe catching
a few fish.
"So I sat down on the dock, tossed
my line in the water, and with the air of a seasoned pro,
casually stuffed a large wad of tobacco in my cheek.
"'Hmmm,' I thought. 'It burns a little,
but it tastes pretty good. I could get used to this.'
I was feeling older, wiser, and more popular already.
"And I felt that way for about 10 minutes.
Until I began to feel weightless, then dizzy, then positively
green with nausea. After half an hour of throwing up and
rolling around in a stupor, I still had a splitting headache.
And a long wobbly walk home.
"I can't say that I learned a lesson
about stealing that day. But, one way or another, I sure
did learn a lesson."
What about you? Did you learn a lesson after
stealing from your boss? Let us know by posting your story
(or your thoughts on the subject) on "Speak Out."
Click on http://speakoutforum.com/forum/viewtopic.php?t=369.
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Sales and Marketing |
The Value
of Testimonials
One of the strongest selling strategies you
can employ is the effective use of testimonials. If you
don't make a concerted effort to capture your customers'
success stories and favorable words about your product --
and then communicate their message to your market -- you're
leaving money on the table.
Acclaimed marketing consultant Dan Kennedy
says, "What others say about you and your product,
service, or business is at least 1,000% more convincing
than what you say, even though you might be 1,000% more
eloquent." (See "Word to the Wise," below.)
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Word to the Wise |
| Something
that is "eloquent" (EL-uh-kwent)
is vividly or movingly expressive or persuasive. It comes
from a Latin word ("eloqui") that means "speak
out."
Example (as used in the Sales & Marketing
article, above): "What others say about you and your
product, service, or business is at least 1,000% more convincing
than what you say, even though you might be 1,000% more
eloquent."
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| Michael
Masterson
Copyright ETR, LLC, 2004
ALL CONTENTS OF THIS E-MAIL ARE COPYRIGHT
2004 BY ETR, LLC.
ALL RIGHTS RESERVED: REPRODUCING ANY PART OF THIS DOCUMENT
IS PROHIBITED WITHOUT THE EXPRESS WRITTEN CONSENT OF EARLY
TO RISE.
Protected by U.S. Copyright Law {Title 17
U.S.C. Section 101 et seq., Title 18 U.S.C. Section 2319}:
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and $250,000 in fines.
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Nothing in this e-mail should be considered
personalized investment advice.
Although our employees may answer your general customer
service questions, they are not licensed under securities
laws to address your particular investment situation. No
communication by our employees to you should be deemed as
personalized investment advice.
We expressly forbid our writers from having
a financial interest in any security recommended to our
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after on-line publication or 72 hours after the mailing
of printed-only publication prior to following an initial
recommendation.
Any investments recommended in this letter
should be made only after consulting with your investment
advisor and only after reviewing the prospectus or financial
statements of the company.
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