I've been to FOSDEM this weekend and noticed the small number of CentOS
people at the booth.

The Ubuntu people work with Local Community Teams to support and promote
the distro.

I think it would be beneficial for CentOS to setup a similar structure.
At the moment it's mostly sysadmins who introduce/sneak CentOS into
businesses.
Local Community Teams can setup a booth at computer fairs and other
events. This way the general public (small businesses, non-profit
organisations, schools, ....) are exposed to CentOS.

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