> Kevin wrote:
> Now they are at $67/share but have declined to less than 2% marketshare.

It's all about volume  :)  Seriously though, it's growth potential. 
Common wisdom says a good stock should either have big growth
potential or be underpriced.

In the case of Apple their huge iPod sales have helped their cause and
increased computer sales - especially in looking forward.  Thus  the
higher price.

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