I think they just shuffle the brushes that were sent in and send them back 
randomly.

--- On Thursday, April 14, 2005 9:05 PM, Erika L Walker-Arnold scribed: ---
>
> In an effort to help Americans brush up on oral care for a whole mouth
> clean, Colgate-Palmolive encourages consumers to surrender their old
> toothbrushes and improve their brushing techniques. In exchange, they
> will receive a new Colgate(R) 360(TM) toothbrush.
> 
> Old toothbrushes may be sent to: Colgate(R) 360(TM) Surrender Your Old
> Toothbrush Program, Cohn & Wolfe, 292 Madison Avenue, 8th Floor, New
> York, N.Y., 10017.
> Please include name and address. The program offer is valid from April
> 6, 2005 through May 15, 2005.
> Offer open to the first 15,000 consumers.
> Trade-ins must be postmarked by May 15 and include name and address.
> 
> 
> Cheers,
> Erika
> 
> 
> 
> 

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