http://www.cbc.ca/stories/2005/06/22/popsicle-050622

Giant Snapple floods New York square
Last Updated Wed, 22 Jun 2005 21:11:28

An attempt to erect a 16-tonne ice pop in a New York square froze
traffic and created a sticky situation for the company behind the
stunt.

The soft-drink maker Snapple tried to get into the Guinness World
Records book by installing the 7½-metre confection in downtown
Manhattan on Tuesday.

As a construction crane began to haul it upright, a pink tide of
kiwi-strawberry-flavoured fluid spread across Union Square.

The slush forced pedestrians to flee for higher ground. Firefighters
closed off several roads, fearing that vehicles and bicycles could
slip.

"What was unsettling was that the fluid just kept coming," Stuart
Claxton of the Guinness Book of World Records told the New York Daily
News.

 "It was quite a lot of fluid. On a hot day like this, you have to move fast."

The frozen treat had to be fully standing to beat the world record,
set in Holland in 1997 by a 6½-metre, nine-tonne ice pop.

Snapple called off the stunt while the ice pop was only partially
lifted, fearing that it would collapse in the 27 C heat.

The company was trying to get publicity for a new line of frozen
treats called Snapple on Ice.

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