Sandra- I think 4 days may be a little long if you are just covering CSS, but I am not expert in CSS. A 2 day class is less money for you, but ti's also less cost and might attract more people to the class.
It looks like you've tried to promote it to alot of people, but I would say that you might get more "bang for your buck" if you promote a CSS class to non-programmers. I know many of us are horrible at CSS, but most *programmers* don't care about CSS. I know I don't need it in my daily job, though some website designer folks who also do CF might fit into that category. I'd go after the design folks, not the programmers. I know you said you'd promoted to other groups, so you might already have that down, but I thought I would mention it. I think finding an audience with budget for something like CSS may be difficult. You might find it easier to promote this stuff directly to corps since they are more likely to have budget than random designers that participate in the community. -Cameron On 8/30/06, Sandra Clark <[EMAIL PROTECTED]> wrote: > So I need some advice and who better to ask then you? > > As some of you know, I do CSS training on the side, this year I decided to > try to go it alone (without partnering with a company here locally). I gave > a class fairly successfully early in the year and managed to come across a > fairly good deal which would enable me to hold a class in New York City > about 6 weeks from now. > > I opened the class for registration during CFUNITED, mentioned it at all my > talks, spoke with a number of people who promised to get the word out. (If > anybody got anything from Adobe User Groups regarding it, please let me > know). I promoted it on sites that would allow me to, promoted it on my > site) and sent email both to people who had asked to be notified about my > classes, those who signed up on my site as well as announcements to every > technical user group (minus Adobe ones since they hopefully had already been > covered) that I could find in the New York Metro Area. > > At this point, I'm pretty much convinced that I need to cancel this class. I > don't have enough people to cover the expenses I would have to put on the > class (room rental, travel expenses, + what I would make from my regular job > since I take time without pay when I do the classes). > > My question doesn't really have much to do with this current class (except > that I need to whine a bit), but more so for future classes. Do I need to > restructure and instead of offering a full on 4 day hands on course, go down > to a 2 day lecture (less money per student, but I can add more students in). > Of course in my estimation, the people taking the 2 day lecture don't get as > much out of it as they do in the hands on. What other steps can I take in > marketing? Basically, what am I doing wrong? > > > Any and all opinions? > > > Sandra Clark > ============================== > http://www.shayna.com > Training in Cascading Style Sheets and Accessibility > > CSS HANDS ON > New York City, October 10-13, 2006. > http://www.shayna.com/index.cfm?fuseaction=training.syllabus_display&id=1 > > > Read an interview regarding my CSS Hands on Class at > http://www.shayna.com/index.cfm?fuseaction=blog.display_entry&id=140 > > > > > ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:214645 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
