When my mom was doing advertising, they usually budgeted 1%-3% for response to direct marketing campaigns. 5% was considered a resounding success.
For web based stuff, I would expect a lower percentage to actually turn into sales, so I would budget .5% (one half of a percent) of clicks to turn into sales. So, for 4,000 click-throughs, I'd budget for ~20 sales. I assume there can be many factors that affect both click-throughs and conversion to sales. I'm sure that someone w/ more marketing theory behind them can poke holes in my version of the world. At 05:00 PM 9/26/2006, you wrote: >The question should be, what is the percentage of clicks to sales on >average? If it's 1%, then advertising is more of eyes than sales. If it's >like 10%, then it's better. If higher.... -- Jeffry Houser, Software Developer, Writer, Songwriter, Recording Engineer AIM: Reboog711 | Phone: 1-203-379-0773 -- My Company: <http://www.dot-com-it.com> My Books: <http://www.instantcoldfusion.com> My Recording Studio: <http://www.fcfstudios.com> Connecticut Macromedia User Group: <http://www.ctmug.com> Now Blogging at <http://www.jeffryhouser.com> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Introducing the Fusion Authority Quarterly Update. 80 pages of hard-hitting, up-to-date ColdFusion information by your peers, delivered to your door four times a year. http://www.fusionauthority.com/quarterly Archive: http://www.houseoffusion.com/groups/CF-Community/message.cfm/messageid:216101 Subscription: http://www.houseoffusion.com/groups/CF-Community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/cf_lists/unsubscribe.cfm?user=89.70.5
