> Porn in the USA: Conservatives are biggest consumers

Wow, what an entertaining read!  Now that I've had my verbal version
of a comic strip, here are some things that really make that "study"
as useful as 200' of gig line:

1. This was, "A new nationwide study (pdf) of anonymised credit-card
receipts from a major online adult entertainment provider."  So they
only pulled credit card receipts from one source, not multiple.
2. The statement that "conservatives are the biggest consumers" is
based on a section that begins with the following text:

Subscriptions and Conservative Positions on Religion, Gender Roles, and
Sexuality
(difference, in subscriptions per thousand broadband households, between a
hypothetical state where all residents disagree with the quote versus
one where all
residents agree with the statement)
“Even today miracles are performed by the power of God.” 2.74 (p = 0.002)
“I never doubt the existence of God.” 2.74 (p  = 0.004)
“Prayer is an important part of my daily life.” 1.82 (p  = 0.153)
“I have old-fashioned values about family and marriage.” 3.60 (p  = 0.004)
“AIDS might be God’s punishment for immoral sexual behavior.” 3.56 (p  = 0.009)
Note: These coefficients come from ordinary least squares regressions
using subscriptions (as a
proportion of broadband households) for the dependent variable and Pew
survey responses with
the listed questions as the independent variables. I code “completely
agree” and “mostly agree”
as endorsement of the corresponding quotations.

Would someone please explain to me the parenthetical text at the top
of the table?  These are numbers from a hypothetical state?

3. The conclusion kills the whole thing:
On the whole, these adult entertainment subscription patterns show a remarkable
consistency: all but eleven states have between two and three
subscribers to this
service per thousand broadband households, and all but four have between 1.5 and
3.5. With interest in online adult entertainment relatively constant
across regions,
there’s little sign of

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