The Happy Meal was invented by a marketing exec at Coca-Cola, who also came up with the idea of packaging the burger, drink and fries as a discounted meal for adults. Soft drink sales through fast food outlets soared, and he got a shiny European sports car and a ton of money as a bonus for this effort.
On Thu, Nov 4, 2010 at 8:09 AM, Larry C. Lyons <larrycly...@gmail.com> wrote: > > For instance, Kid really wants the toy. Through advertising etc the > kid is convinced they must have it (all their friends got one etc). So > he nags the parents until they relent. Then McDonalds for the cost of > some advertising and cheap plastic gets 4 or 5 sales out of it. In > addition to the positive reinforcer of the toy, the kid gets a sugar > rush (positive hedonic reinforcer) from the soft drink and the carbs > in the food, so he's more likely to want to come back again. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-community/message.cfm/messageid:331092 Subscription: http://www.houseoffusion.com/groups/cf-community/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-community/unsubscribe.cfm
