http://www.thedailybeast.com/blogs-and-stories/2011-05-12/facebook-busted-in-clumsy-smear-attempt-on-google/

Facebook hired a top PR firm to pitch stories to major (and minor)
news outlets, trying to get news writers to write negatively about
google and privacy, and to try out multiple methods to get that story
out there.

Dang.

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