Title: PPC Manager (Search Marketing Specialist) Location: New York City, NY Duration: 3 months+
Job Description We require a PPC Manager with expertise in Google Adwords, optimization of Paid Search Advertisers and complete knowledge of SEM campaign execution and optimization for large PPC campaigns.. Responsibilities Include Coordinating and managing marketing campaigns on Google Adwords, Yahoo/Overture and MSN Marketing campaigns. Accelerate PPC Marketing using analytical and creative skills. Maximize profits by developing and crafting Google - Display Advertisement, planning and deploying PPC campaigns. Good analytical skills to gain high quality score & improve PPC Campaigns Track and update traffic patterns through PPC or cost per click, as well as Adwords Management. Determine ROI on search marketing efforts. Researching and adding new keywords in the search engines, Search Engine Marketing skills. Managing Google-Banner Ads (including client search strategies), Paid Search Campaigns; setting up and optimizing Paid Search/PPC campaigns. Tracking and reporting of spends to remain on set campaign budgets whilst maintaining and improving conversions. Required Skills: ⢠Candidate Profile PPC Manager with relevant experience of 1- 2 yrs (experience working with bid management technology will be preferred) ⢠Google Adwords Specialist ⢠Knack of implementing new technologies, automation capabilities that enhance SEM efforts ⢠Ability to write ad copy and optimize through A/B testing Experience in managing large scale performance based PPC campaigns on enterprise level PPC management platforms ⢠Experience in gathering insights from multiple data sources and making informed decisions to improve performance of search campaigns ⢠Experience in managing dynamic SEM campaigns is a must. You must have a proven solid track record of managing large budget and complex SEM campaigns successfully ⢠Self-motivated with passion for marketing, advertising & campaign management ⢠Outstanding client handling & communication skills both written & verbal ⢠Active interest in electronic copywriting & knowledge of web analytics would be an added advantage Ability to meet deadlines ⢠Good knowledge of Excel and Access Conduct Keyword Research to produce optimal Click Through Rates (CTR) Monitor progress of campaigns using various reporting tools Preferred Skills Google Adwords Certified (GAP) professional will be preferred Search Engine Marketing (SEM) Multiple Campaign Management Keyword Research Analysis ROI Tracking Budget Tracking and Reporting Graduate from a recognized university in an Online Marketing related field Gabriel USM Business Systems [email protected] 703 879 3084 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~| Order the Adobe Coldfusion Anthology now! http://www.amazon.com/Adobe-Coldfusion-Anthology/dp/1430272155/?tag=houseoffusion Archive: http://www.houseoffusion.com/groups/cf-jobs/message.cfm/messageid:9268 Subscription: http://www.houseoffusion.com/groups/cf-jobs/subscribe.cfm Unsubscribe: http://www.houseoffusion.com/groups/cf-jobs/unsubscribe.cfm
